Lilly ICOS Announces Plans to Usher in Second Century of History and Tradition at the 2004 Cialis Western Open

Lilly ICOS Announces Plans to Usher in Second Century of History
and Tradition at the 2004 Cialis Western Open
-- New Title Sponsor Creating Distinct Initiatives to Enhance Fans' Enjoyment
of the Event -- 


BOTHELL, Wash. and INDIANAPOLIS, May 18  /PRNewswire-FirstCall/ -- As the
Western Open makes the turn into its second century of play, the tournament's
new title sponsor, Cialis(R) (tadalafil), introduced a series of initiatives
today designed to enhance fans' enjoyment of the event and pay homage to the
Western Open's rich history and tradition.  Cialis is the only oral erectile
dysfunction treatment on the market shown to improve erectile function up to 36
hours in most men.

Cialis is the title sponsor of the Western Open through 2006.  Today, Lilly
ICOS, maker of Cialis, introduced elements for the tournament featuring "local
flavor" to celebrate the city of Chicago.  The interactive fan elements will
debut at this summer's Cialis Western Open (CWO), which will be held June 28 -
July 4 in Lemont, Ill.  Fans in attendance at the 101st edition of the event
will find the following on-site elements on the host grounds of Cog Hill Golf
Club:

*  Entrance Walk featuring images of past champions and memorable moments in
the event's history.

*  Artist Experience featuring several local artists capturing images of the
week.

*  Food Court offering cuisine from famous Chicago-area restaurants.

*  Digital Locator Board allowing fans to immediately locate any player on the
course.

  *  Relaxation Booths providing fans a cool area to escape the heat.
  *  Cialis Fan Tent presenting "Tips for Enjoying Your Golf Game."



"As title sponsor, Cialis looks to celebrate the cherished memories the event
has produced over the years, while sharing in the memorable moments to come in
the next century," said Paul Clark, chairman and CEO of ICOS Corporation. 
"We're hopeful that our new initiatives will enhance fans' enjoyment of the
event and the game of golf, and continue to make this tournament an enjoyable
experience for both the players and the fans."

Entrance Walk

The centerpiece of the fan experience is the panoramic CWO Entrance Walk,
featuring images of past champions and memorable moments from the first 100
years of Western Open history.  The tournament's most celebrated winners
including Walter Hagen, Gene Sarazen, Ben Hogan, Sam Snead, Arnold Palmer and
Jack Nicklaus are featured along with modern-day greats of the game, like
three-time defending champion Tiger Woods.  The Entrance Walk is positioned so
that fans experience the history and tradition of the oldest non-major on the
PGA TOUR as they enter the grounds.

Artist Experience

To showcase the talent of Chicago-area artists in a studio setting, fans can
take part in the Artist Experience, located on the walkway adjacent to the 18th
hole throughout the week of the tournament.  Several prominent artists from the
Lemont (Ill.) Artists' Guild will capture images from the event on canvas. 
Those images can be turned into electronic postcards for spectators to send to
their friends and family back home from an e-mail kiosk.  The artists'
renderings will be auctioned off in August to raise money for the Evans
Scholars Foundation, the nation's largest privately funded college scholarship
program, providing full tuition and housing grants to deserving caddies.

Food Court

To further celebrate the local flavor of Chicago, a food court featuring
specialties from popular Chicago restaurants will be available to fans.  The
food court, located next to the media tent, is centered on a four-sided center
island bar with televisions allowing fans to follow tournament coverage.  To
guarantee the authentic feel of these local Chicago favorites, several local
establishments will participate.

Digital Locator Board

As fans progress through the Entrance Walk, they will encounter a digital
locator board that enables them to find any player on the course and see their
scores.  Fans will also be able to view immediate information on the day's
action, like the leaderboard, pairings, locator boards, course map and leader
profiles on a four-color display.

Relaxation Booths

For fans braving the heat of the Midwestern summer, the Relaxation Booths will
offer them a cool area to escape the heat.  The booths feature water misters to
provide some relief from the heat, a lounge area where fans can take a break
and sit down in a comfortable setting, and a plasma screen to keep up with
tournament coverage.

Cialis Fan Tent

The Cialis Fan Tent, titled "Tips for Enjoying Your Golf Game," offers fans
unique perspectives into their own golf games and insights from renowned
experts.  Visitors to the fan tent can receive a skills assessment and "video
lesson" for improving their golf game designed by sports psychologist Dr. Rick
Jensen, who advises many top professional golfers.  Additional information for
improving your golf game, written by Drs. Richard Keefe of Duke University and
Andy Dombro of The Institute for Medicine & Golf, will also be available to
attendees.

In addition, fans everywhere can visit http://www.cialis.pgatour.com/ to
experience many of the innovative elements of the Cialis golf platform,
including tips for improving your golf game and vignettes featuring memorable
moments on the PGA TOUR.  Also, through its partnership with the PGA TOUR,
Lilly ICOS offers consumers information about ED and Cialis on-site in the
Cialis tent.  Consumers may pick up brochures on ED or Cialis, and access the
Cialis Web site, http://www.cialis.com/ , to get more information about Cialis.

"Our sponsorship of the Cialis Western Open features components that highlight
the emotional and mental aspects of golf, which we believe is one of the best
ways to connect with the people who watch and play golf," said Clark. "We
believe we've developed a unique presence for ourselves at the Cialis Western
Open.  Our overall golf platform and sponsorship of the Cialis Western Open, as
well as our four-year commitment to the PGA TOUR, all have the common thread of
celebrating golf moments and helping golfers of all levels relax and enjoy the
game."

About Cialis

Cialis, approved by the FDA in November 2003 for the treatment of erectile
dysfunction, is the first oral ED treatment shown to improve erectile function
up to 36 hours in most men.  Cialis can be taken without regard to food.  The
absorption of Cialis is not affected by food, including high-fat foods. Cialis
is currently available in more than 55 countries including Australia, Brazil,
Mexico, Canada, the United States and countries throughout Europe. Nearly two
million patients have been treated with Cialis since its first introduction in
February 2003.

Cialis is available by prescription only and is not for everyone.  Men taking
nitrates, often used for chest pain, or certain alpha-blockers for prostate
problems or high blood pressure, should not take Cialis.  Such combinations
could cause a sudden, unsafe drop in blood pressure.

Men should discuss their health status with their doctors to ensure Cialis is
right for them and that they are healthy enough for sexual activity.  The most
common side effects with Cialis were headache, upset stomach, delayed backache
or muscle ache.  Although rare, men who experience an erection for more than 4
hours should seek immediate medical attention.  Men should not drink alcohol in
excess with Cialis.  Cialis studies were not designed to assess multiple
intercourse attempts after a single dose.

  For full patient information, visit http://www.cialis.com/ .

  About Lilly ICOS LLC


Lilly ICOS LLC, a joint venture between ICOS Corporation and Eli Lilly and
Company, developed tadalafil for the treatment of sexual dysfunction.

Lilly, a leading innovation-driven corporation is developing a growing
portfolio of first-in-class and best-in-class pharmaceutical products by
applying the latest research from its own worldwide laboratories and from
collaborations with eminent scientific organizations.  Headquartered in
Indianapolis, Ind., Lilly provides answers -- through medicines and information
-- for some of the world's most urgent medical needs.  Additional information
about Lilly is available at http://www.lilly.com/ .

ICOS Corporation, a biotechnology company, is dedicated to bringing innovative
therapeutics to patients.  Headquartered in Bothell, Washington, ICOS is
marketing its first product, Cialis(R) (tadalafil), for the treatment of
erectile dysfunction.  ICOS is working to develop treatments for serious unmet
medical conditions such as chronic obstructive pulmonary disease, cancer and
inflammatory diseases.

Except for historical information contained herein, this press release contains
forward-looking statements within the meaning of the Private Securities
Litigation Reform Act of 1995.  Such forward-looking statements are based on
current expectations, estimates and projections about the industry, management
beliefs and certain assumptions made by the management of ICOS and Lilly. 
Investors are cautioned that matters subject to forward-looking statements
involve risks and uncertainties, including economic, competitive, governmental,
technological, legal and other factors discussed in the two companies'
respective filings with the Securities and Exchange Commission, which may
affect the business and prospects of the two companies and Lilly ICOS.  Results
and the timing and outcome of events may differ materially from those expressed
or implied by the forward-looking statements in this press release.  More
specifically, there can be no assurance that Cialis will achieve commercial
success or that competing products will not pre-empt market opportunities that
might exist for the product.

(Logo:  http://www.newscom.com/cgi-bin/prnh/20040122/LILLYICOSLOGO

http://www.newscom.com/cgi-bin/prnh/20040123/CWOPENLOGO ) 

http://www.newscom.com/cgi-bin/prnh/20040122/LILLYICOSLOGO

http://www.newscom.com/cgi-bin/prnh/20040123/CWOPENLOGO

DATASOURCE: Lilly ICOS LLC



CONTACT:  Carole Copeland of Lilly, [phone]; or Lacy Fitzpatrick

of ICOS, [phone]

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