Eli Lilly and Company Opens Nominations For 8th Annual Awards for Mental Health Initiatives

Eli Lilly and Company Opens Nominations For 8th Annual Awards for
Mental Health Initiatives
Helping Move Lives Forward Reintegration Awards Recognize Professional and
Individual Achievements 


INDIANAPOLIS, June 8  /PRNewswire-FirstCall/ -- Eli Lilly and Company announced
a call for entries for its prestigious Helping Move Lives Forward Reintegration
Awards program at the annual meeting of the American Psychiatric Association. 
This is the second year that the Awards program will distinguish not only
outstanding achievements made by a mental health treatment team, but will also
honor individuals who are succeeding in their personal battles with psychiatric
illness.

"The Helping Move Lives Forward Reintegration Awards is Lilly's way of
recognizing the importance of treatment team collaboration and individual
accomplishments toward the ultimate goal of reintegration.  With the expanded
scope of the awards, we're truly acknowledging the role that people with mental
illness can play in helping themselves and others realize their own potential,"
said Gino Santini, President of U.S. Operations, Eli Lilly and Company.

Individuals may be nominated for Artistic Contribution, Mentorship and
Inspiration awards.  Nomination categories for the entire treatment team
continue to recognize the critical role that caregivers, social workers,
advocates, policy makers as well as nurses and clinicians play in helping move
their patients' lives forward.  Among the seven awards honoring treatment team
success is a category added last year, Lifetime Achievement, recognizing a
healthcare professional who has made remarkable contributions to many lives
over the course of his or her career.

"Expanding the awards to people living with mental illness has been rewarding
and inspiring not only for the winners, but for the mental health community as
a whole.  Last year, we received nearly 400 nominations for individual awards. 
More importantly, we learned about many diverse ways people with a mental
illness are succeeding at moving their own and other people's lives forward,"
said Ralph Aquila, M.D., director of residential community services at St.
Luke's/Roosevelt Hospital Center in New York and Awards chairperson.

Several individuals with mental illness were honored at last year's awards
including documentary filmmaker John Cadigan, Margaret "Peggy" Aho who serves
as a mentor for others with mental illness, and advocate and activist Cherie
Bledsoe.  In addition, former First Lady Rosalynn Carter, Congressman Patrick
J. Kennedy of Rhode Island, and Lizzie Simon, author of "Detour: My Bipolar
Road Trip in 4-D," received honorary awards for their outstanding efforts to
raise awareness of psychiatric disorders and mental health issues on a national
level.

The Awards program will champion the collaborative roles of consumer
involvement, treatment team support and access to effective medication in
helping patients attain the four goals of successful reintegration: a
comfortable place to live, a job, positive relationships with friends and
family and medical care provided by a comprehensive treatment team.  The public
is invited to nominate individuals, caregivers, treatment groups, treatment
programs and advocates for one of 10 Lilly Helping Move Lives Forward
Reintegration Awards.

The three awards for people living with schizophrenia and bipolar disorder

*  The Artistic Contribution Award honors individual accomplishment in
self-expression, in areas such as painting, video, dance performance, music or
design and fashion.

*  The Mentorship Award recognizes individuals who have risen above their own
personal challenges to lend a hand to a friend in need.

*  The Inspiration Award honors individuals whose improvements over time have
allowed for important personal achievements.

The seven treatment team awards

*  The Clinical Medicine Award honors those who combine effective protocols and
compassionate strategies to achieve success in clinical outcomes.

*  On the Job Award recognizes those who help individuals in their care develop
the skills needed to find a meaningful job and the determination to keep it.

*  Home Sweet Home Award celebrates the accomplishment of helping someone make
a home.

*  Advocacy Award honors those who demonstrate their dedication by speaking up
for people living with schizophrenia and bipolar disorder.

*  Keep Learning Award pays tribute to those who help people living with a
psychiatric disorder achieve their educational goals.

*  Social Support Award recognizes the exceptional dedication of those who help
individuals in their care adopt the basic social and coping skills required for
community interaction.

*  Lifetime Achievement Award honors the healthcare professional who has made
remarkable contributions to many lives over the course of time.

In addition, three honorary categories will recognize individuals who have
worked to raise awareness of schizophrenia and related disorders, and/or
bipolar disorder, on a local and national level in the past year.  There will
be one recipient per category, which includes Government, Media and The Public
Eye.

An independent panel of individuals and healthcare professionals chaired by
Aquila will evaluate the nominations.  The evaluations will be based upon how
well the nominee has satisfied each particular award category including
criteria considered essential to treatment success: individual involvement in
the implementation of one's own treatment program, dedication of the entire
treatment team, measurable results and tangible evidence that everyday life has
moved forward.

Winners in each of the 10 categories will receive grants to their respective
institutions to further the success of their programs.  First place winners
will receive $5,000 and second place winners will receive $2,500.  For those
recognized in the three honorary categories, a contribution of $5,000 will be
made to the mental health facility or advocacy program of their choice.

The award winners will be announced this fall at a dinner honoring the
recipients.   To receive an application call 800-809-8202, e-mail a request to 
or write Lilly Reintegration Awards, PMB 1167, 734 N. LaSalle Street, Chicago,
IL 60610.  Applications may also be printed from the Internet at
http://www.reintegration.com/ .  All applications must be submitted by July 16,
2004.

Lilly, a leading innovation-driven corporation is developing a growing
portfolio of best-in-class pharmaceutical products by applying the latest
research from its own worldwide laboratories and from collaborations with
eminent scientific organizations.  Headquartered in Indianapolis, Ind., Lilly
provides answers -- through medicines and information -- for some of the
world's most urgent medical needs.  Additional information about Lilly is
available at http://www.lilly.com/ .

LillyAnswers ensures that low-income Medicare enrollees with the greatest need
have complete access to the Lilly products they require.  The centerpiece of
the patient assistance program, the LillyAnswers card, allows seniors and
people with disabilities under Medicare to pay a flat $12 fee for a 30-day
supply of certain retail distributed Lilly drugs.(1)  Since Lilly implemented
LillyAnswers in 2002, hundreds of thousands of people without prescription drug
insurance have received more than a half million Lilly products.(2)
LillyAnswers enrollment applications are available by calling the toll-free
number: 1-877-RX-LILLY (1-877-795-4559) or online at
http://www.lillyanswers.com/ .

(1) Eligibility requirements are subject to change at the sole discretion of
Eli Lilly and Company

(2) Excludes controlled substances and certain other products as well as
products not distributed by retail pharmacies

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DATASOURCE: Eli Lilly and Company



CONTACT:  Marni Lemons of Eli Lilly and Company, [phone]; or Lisa

Sasson of GCI, [phone]

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