Deer Consumer Products, Inc. Receives $11 Million Supply Contract, to Report Record 2nd Quarter Financial Results Before August

NEW YORK, July 20  /PRNewswire-FirstCall/ -- Deer Consumer Products, Inc. (NASDAQ:DEER) (website: http://www.deerinc.com/), one of the world's largest manufacturers of home and kitchen electronics marketing to both global and the Chinese domestic consumers, is pleased to announce that the Company has received an initial $11 million product supply contract for 2009 product delivery from SuNing Electronics, the 2nd largest electronics retailer in China.

SuNing has direct access to Chinese consumers across the country through its more than 800 nationwide retail stores. DEER's engineers work closely with SuNing's design staff in developing new series of private label, kitchen electronics for the Chinese consumer markets.

Bill He, Chairman and CEO of DEER commented: "We are excited to announce these high margin, customized product sales to a major retailer in China. Today's announcement reflects  DEER's continued successful market expansion and customer recognition of DEER's product quality and R&D capabilities. DEER benefits from our market leader position as a reliable supplier of quality kitchen electronics to some of the largest buyers in the world. We will work closely with SuNing and other global retailers in addressing their customized, innovative private label product solutions. Meanwhile, we expect to report record 2nd quarter financial results before August 15, 2009."

About Deer Consumer Products, Inc.

Deer Consumer Products, Inc. (http://www.deerinc.com/) is a NASDAQ listed U.S. public company headquartered in China. Supported by more than 103 patents and approximately 1,500 full time and part time employees, Deer is a market leader in the design, manufacture and sale of home and kitchen electric appliances marketing to the vast Chinese domestic consumer markets as well as customers in more than 40 countries worldwide. Deer's product lines include blenders, juicers, pressure cookers and other home appliances designed to improve home lifestyles in today's fast-paced society. With more than 100 global and domestic clients/branded products including Black & Decker, Ariete, Disney, Toastmaster, Magic Bullet, Back to Basics, and Wal-Mart, Deer has enjoyed rapid sales and earnings growth in the recent years.

Safe Harbor Statement

All statements in this press release that are not historical are forward-looking statements made pursuant to the "safe harbor" provisions of the Private Securities  Litigation Reform Act of 1995. There can be no assurance that actual results will not differ from the company's expectations. You are cautioned not to place undue reliance on any forward-looking statements in this press release as they reflect Deer's current expectations with respect to future events and are subject to risks and uncertainties that may cause actual results to differ materially from those contemplated. Potential risks and uncertainties include, but are not limited to, the risks described in Deer's filings with the Securities and Exchange Commission.

  Contact Information:
  Corporate Contact:
  James Chiu, Chief Operating Officer
  Deer Consumer Products, Inc.
  Tel: [phone]
  http://www.deerinc.com/

DATASOURCE: Deer Consumer Products, Inc.



CONTACT:  James Chiu, Chief Operating Officer, Deer Consumer Products,

Inc., 011-86-755-86028312



Web Site:  http://www.deerinc.com/ 

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