CVS Health CDR (NEO:CVS)
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Red Sox, CVS Announce New Partnership
"Official Pharmacy of the Red Sox" to present Fenway Park Family Section while
partnering with Red Sox on community endeavors
BOSTON, April 8 /PRNewswire/ -- The Boston Red Sox and CVS Pharmacy have
announced a comprehensive marketing agreement that highlights their shared
commitment to families and communities. Senior Vice President/Sales and
Marketing Sam Kennedy made the announcement.
(Photo: http://www.newscom.com/cgi-bin/prnh/20050408/NEF016)
"This is a unique, wide-ranging partnership," Kennedy said. "Beyond CVS
receiving tremendous visibility inside the ballpark, the part of the package we
are most excited about is the commitment CVS has demonstrated to the youth of
New England through the community outreach programs in this agreement."
"We are delighted to support our local champions and align ourselves with an
organization that holds the same values for community appreciation and
involvement," said Eileen Howard Dunn, Vice President of Corporate
Communications and Corporate Philanthropy for CVS. "We believe this
partnership has all of the components of a winning team and it is a great way
to connect with our customers throughout New England."
Through the partnership, Woonsocket, RI-based CVS will be recognized as the
"Official Pharmacy of the Red Sox."
CVS will receive naming rights to the CVS Pharmacy Family Section (Sections 32
and 33 at Fenway Park). CVS will distribute Family Section tickets for Red Sox
home games to New England community groups and non- profits, which will bring
more than 1,200 underprivileged children from the New England area to the
ballpark annually.
CVS will receive signage on the Left-Field Wall next to a new-in-2005 American
League East Division standings board on the Green Monster. The standings board
continues the Red Sox' effort to provide fans with more information during
games. In 2003, the club added pitchers and hitters boards in center field and
returned National League scores to the Left-Field Wall.
Additionally, CVS/pharmacy and the Red Sox created a first-of-its-kind
marketing program earlier this year through which CVS became presenting sponsor
of Red Sox Spring Training, a first in Major League Baseball.
Other highlights of the deal include:
* The "CVS Saves" charitable program through which CVS will make a
donation to Boston Children's Hospital for every save recorded by the
Red Sox bullpen at Fenway Park and every Red Sox home game that goes
into extra innings. The donations will support the hospital's
functional mobility clinic supporting children with disabilities.
* At 10 "CVS Hitting Clinics", over 150 New England children will have
the opportunity to receive instruction from Red Sox Hitting Coach Ron
"Papa Jack" Jackson. Each participant will receive a ticket to that
night's Red Sox game.
* The "CVS Winning Inning" promotion will give fans sitting in the CVS
Family Section the chance to receive a special Red Sox/CVS gift bag if
a Red Sox player hits the CVS sign on the Green Monster during the
designated inning.
* Title sponsorship of the "Red Sox Report Presented by CVS." The show,
which airs year-round every Sunday night at 10:30 on UPN-38, recaps the
Red Sox' week on and off the field.
Editors' Note: Photos are available via the Associated Press Photo Network and
on the Internet at Feature Photo Service's link through
http://www.newscom.com/.
CVS is America's largest retail pharmacy, operating more than 5,400 retail and
specialty pharmacy stores in 36 states and the District of Columbia. With more
than 40 years of dynamic growth in the retail pharmacy industry, CVS is
committed to being the easiest pharmacy retailer for customers to use. CVS has
created innovative approaches to serve the healthcare needs of all customers
through its CVS/pharmacy stores; its online pharmacy, CVS.com; and its pharmacy
benefit management and specialty pharmacy subsidiary, PharmaCare. General
information about CVS is available through the Investor Relations portion of
the Company's website, at http://investor.cvs.com/, as well as through the
pressroom portion of the Company's website, at http://www.cvs.com/pressroom.
For more information, contact
Mike DeAngelis, CVS, 401-770-2645,
http://www.newscom.com/cgi-bin/prnh/20050408/NEF016
http://photoarchive.ap.org/
DATASOURCE: CVS/Pharmacy
CONTACT: Mike DeAngelis of CVS, +1-401-770-2645,
Web site: http://www.newscom.com/
http://www.cvs.com/pressroom