Zebra Technologies Named a Major Player in IDC MarketScape: Worldwide Retail Promotions Management 2024–2025 Vendor Assessment

Zebra Workcloud Demand Intelligence Suite recognized for “superlative markdown optimization capabilities, effective trust-building customer success teams and scenario planning with optimization options”

Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating frontline workflows, today announced it has been recognized as a Major Player in the IDC MarketScape: Worldwide Retail Promotions Management 2024–2025 Vendor Assessment report. According to the report, “Zebra offers a directed view of markdown optimization for the retailer. The solution effectively enables markdown price points and optimizes markdown depth, especially across other promotions and price points for similarly priced products.”

“Zebra Technologies is a Major Player in this IDC MarketScape,” said Ananda Chakravarty, Research Vice President, Retail Merchandising and Marketing Analytics Strategies, IDC. “The ongoing challenges of today’s retail space make Zebra Workcloud Demand Intelligence Suite a reliable and functional management tool for strong and thorough price optimization.”

Zebra’s Lifecycle Pricing promotions management solution is part of its Workcloud Demand Intelligence Suite which leverages supply chain, labor, and inventory data algorithms to enable accurate forecasts and analyze demand. This suite allows retailers to anticipate consumer trends and other factors to make informed decisions that drive revenue and customer satisfaction.

“We are excited to be named a Major Player as we believe this recognition affirms our continued investment in innovative software solutions to help our customers solve their most challenging use cases,” said Matthew Guiste, Global Retail Technology Strategist, Zebra Technologies. “Zebra's Workcloud Demand Intelligence Suite enables retailers to boost profitability, minimize markdowns through AI and machine learning, and make smarter decisions with intelligent forecasting and analysis tools.”

As the industry continues to tackle explosive e-commerce growth, Zebra’s Workcloud Demand Intelligence Suite enables retailers to effectively anticipate demand, plan responsively and execute seamlessly across digital and physical channels. Additionally, the solution enables a swift assessment of the anticipated impact of promotions on various business aspects such as sell-through, revenue, profitability, and other critical metrics.

The report also noted, “Zebra offers a directed view of markdown optimization for the retailer. The solution effectively enables markdown price points and optimizes markdown depth, especially across other promotions and price points for similarly priced products. Zebra can automate custom markdowns based on produce rules and entire categories as needed, making it easier for fashion retailers.”

KEY TAKEAWAYS

• Zebra Technologies has been named a Major Player in the IDC MarketScape: Worldwide Retail Promotions Management 2024-2025 Vendor Assessment.
• Zebra was evaluated for its promotions management solution, which is a subset of its Lifecycle Pricing optimization capabilities within the Demand Intelligence Suite of Zebra Workcloud.
• Read the excerpt of the 2024-2025 IDC MarketScape vendor assessment here.

ABOUT IDC MARKETSCAPE

The IDC MarketScape: Worldwide Retail Promotions Management 2024–2025 Vendor Assessment, December 2024, IDC #US52038224IDC

MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of technology suppliers can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective suppliers.

ABOUT ZEBRA TECHNOLOGIES

Zebra (NASDAQ: ZBRA) provides the tools to help businesses grow with asset visibility, connected frontline workers and intelligent automation. The company operates in more than 100 countries, and our customers include over 80% of the Fortune 500. Designed for the frontline, Zebra’s award-winning portfolio includes hardware, software, and services, all backed by our 50+ year legacy and global partner ecosystem. Follow Zebra on our blog and LinkedIn, visit our newsroom and learn more at www.zebra.com.

ZEBRA and the stylized Zebra head are trademarks of Zebra Technologies Corp., registered in many jurisdictions worldwide. All other trademarks are the property of their respective owners. ©2025 Zebra Technologies Corp. and/or its affiliates.

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Media Contact: Denis Klimentov Zebra Technologies [phone] [e-mail] Industry Analyst Contact: Kasia Fahmy Zebra Technologies [phone] [e-mail]