Chicago Communications Community Recognizes Zebra Technologies for Intelligent Enterprise Campaign

Zebra’s B2B marketing campaign wins two PR awards and receives five total industry nominations

Zebra Technologies Corporation (NASDAQ: ZBRA), the market leader in rugged mobile computers, barcode scanners and barcode printers enhanced with software and services to enable real-time enterprise visibility, announced its “Intelligent Enterprise” campaign has earned two notable communications industry awards, the Golden Trumpet Award and Skyline Award in the B2B marketing category.

Among the most prestigious awards in the Midwest, the Golden Trumpet Award is sponsored by The Publicity Club of Chicago (PCC) and honors distinguished individual achievement of public relations and communications. The Skyline Awards program is an annual competition organized by the Public Relations Society of America (PRSA) that recognizes projects and programs demonstrating excellence in the communications field. Zebra’s Intelligent Enterprise campaign was also a finalist in the North America SABRE Awards, the In2 SABRE Awards and the North American Excellence Awards.

KEY FACTS ON ZEBRA’S AWARD-WINNING INTELLIGENT ENTERPRISE CAMPAIGN

• The campaign highlights Zebra as enabling “The Intelligent Enterprise” which maximizes the potential of the Internet of Things (IoT).
• The approach was to co-create an industry movement focusing on how IoT can be applied within the enterprise world. As physical assets are given a digital voice, the Intelligent Enterprise allows businesses to be more efficient and make better, more informed decisions with improved real-time visibility.
• Achieving greater Enterprise Asset Intelligence offers organizations an inside look at what is happening in their operations, the ability to quickly analyze the information and a platform to act on it to reach higher levels of growth, productivity, and service.
• The campaign resulted in notable pieces of media coverage in The Wall Street Journal, Chicago Tribune, Forbes, CNET, Huffington Post, Fox News, San Francisco Chronicle and Re/Code.

SUPPORTING QUOTE

Jeff Schmitz, Chief Marketing Officer, Zebra Technologies

“Our Intelligent Enterprise campaign is unique as it takes a ‘show, not tell’ approach. Every aspect involves experiential elements creating immersive touchpoints for customers, partners, media, and other influencers. Our objective is to share proof points on how Zebra helps our customers become as smart and connected as the world we live in.”

ABOUT ZEBRA

With the unparalleled operational visibility Zebra (NASDAQ: ZBRA) provides, enterprises become as smart and connected as the world we live in. Real-time information – gleaned from visionary solutions including hardware, software and services – give organizations the competitive edge they need to simplify operations, know more about their businesses and customers and empower their mobile workers to succeed in today’s data-centric world. For more information, visit www.zebra.com or sign up for our news alerts. Follow us on LinkedIn, Twitter and Facebook.

ZEBRA and the stylized Zebra head are trademarks of ZIH Corp., registered in many jurisdictions worldwide. All other trademarks are the property of their respective owners. ©2017 ZIH Corp. and/or its affiliates. All rights reserved.

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Zebra TechnologiesTherese Van [e-mail]