Xinhua Finance Media Updates its Guidance for Quarter Ended September 30, 2007

BEIJING, Nov. 5 /Xinhua-PRNewswire-FirstCall/ -- Xinhua Finance Media Limited ("XFMedia", or "the Company"; Nasdaq: XFML), China's leading diversified financial and entertainment media company, today updates its guidance for the third quarter ended September 30, 2007.  The Company will release financial results for the quarter ended September 30, 2007 on Tuesday, November 13, 2007, after the US markets close.

Due to stronger than expected growth in its business as well as contribution from acquisitions, the Company now raises its projected net revenues for third quarter 2007 to be in the range of US$38 million to US$40 million, compared to the previous guidance of US$35 million to US$37 million.

The Company expects net income to be in the range of US$8.0 million to US$9.0 million and adjusted net income (a non-GAAP financial measure), which the Company defines as net income before amortization of intangible assets, imputed interest, and share-based compensation expenses, is expected to be in the range of US$13.8 million to US$14.8 million.

To assist investors in understanding adjusted net income, the following is a table reconciling net income to adjusted net income:

  (US$ million)                              Range
  Net income                               8.0 -  9.0
  Amortization of intangible assets        4.2
  Imputed interest                         1.1
  Share-based compensation expenses        0.5
  Adjusted net income                     13.8 - 14.8



To further assist investors in understanding the computation of net income and adjusted net income per ADS, the following is a table showing the details:

  Earnings per ADS (US$)                     Range
  Net income per ADS - basic *            0.13 - 0.14
  Net income per ADS - diluted *          0.11 - 0.13
  Adjusted net income per ADS - basic *   0.22 - 0.23
  Adjusted net income per ADS - diluted * 0.20 - 0.21

  * Weighted average number of ADS - basic: 63.5 million; weighted average
    number of ADS - diluted: 70.1 million.  One ADS represents two shares.



This guidance reflects the Company's preliminary view based on current plans, estimates, and projections.  A number of important factors could cause the actual results to differ materially from those contained in such guidance.

Non-GAAP Financial Measure

To supplement XFMedia's consolidated financial results presented in accordance with U.S. GAAP, XFMedia uses the following non-GAAP financial measure: adjusted net income, which is defined as net income before amortization of intangible assets, imputed interest, and share-based compensation expenses.  The presentation of this non-GAAP financial measure is

not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with U.S. GAAP.

  Conference Call Information

   Date: November 13, 2007 (New York) / November 14, 2007 (Beijing)
   Time: 5:00 PM (New York) / 6:00 AM (Beijing)
   Duration: 1 Hour

  Interested parties may dial into the conference call at:

   (US)           [phone]
   (UK)           [phone]
   (Asia Pacific) [phone]

  A telephone replay will be available shortly after the call for one week
  at:

   (US) [phone] (Passcode: 3800017#)
   (UK) [phone] (Passcode: 3800017#)
   (Asia Pacific) [phone] (Passcode: 124110#)

  About Xinhua Finance Media Limited


Xinhua Finance Media ("XFMedia"; Nasdaq: XFML) is China's leading diversified financial and entertainment media company targeting high net worth individuals nationwide.  The Company reaches its target audience via TV, radio, newspapers, magazines and other distribution channels.  Through its five synergistic business groups, Advertising, Broadcast, Print, Production and Research, XFMedia offers a total solution empowering clients at every stage of the media process and keeping people connected and entertained.

Headquartered in Beijing, the Company has offices and affiliates in major cities of China including Beijing, Shanghai, Guangzhou, Shenzhen and Hong Kong. For more information, please visit http://www.xinhuafinancemedia.com/.

Safe Harbor Statement

This announcement contains forward-looking statements.  These statements are made under the "safe harbor" provisions of the U.S.  Private Securities Litigation Reform Act of 1995.  These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements.  Among other things, the outlook for third quarter 2007 contains forward-looking statements.  XFMedia may also make written or oral forward-looking statements in its periodic reports to the U.S.  Securities and Exchange Commission in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties.  Statements that are not historical facts, including statements about XFMedia's beliefs and expectations, are forward-looking statements.  Forward- looking statements involve inherent risks and uncertainties.  A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: our growth strategies; our future business development, results of operations and financial condition; our ability to attract and retain customers; competition in the Chinese advertising market; changes in our revenues and certain cost or expense items as a percentage of our revenues; the outcome of ongoing, or any future, litigation or arbitration, including those relating to copyright and other intellectual property rights; the expected growth of the Chinese advertising and media market; and Chinese governmental policies relating to advertising and media.  Further information regarding these and other risks is included in our registration statement on Form F-1, as amended, filed with the Securities and Exchange Commission.  XFMedia does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

  For more information, please contact:

   IR Contact
   China
   Xinhua Finance Media
   Ms. Jennifer Chan Lyman
   Phone: [phone]
   Email: 

DATASOURCE: Xinhua Finance Media Limited



CONTACT:  IR, Ms Jennifer Chan Lyman, [phone], or

 of XF Media 



Web Site:  http://www.xinhuafinancemedia.com/ 

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