XFMedia to Release Fourth Quarter and Full Year 2008 Earning Results on Monday, February 23, 2009

Earnings Conference Call to be held on February 23, 2009 at 8:00 PM (New York

time) (February 24, 2009 at 9:00 AM Beijing time)

BEIJING, Jan. 22 /PRNewswire-Asia-FirstCall/ -- XFMedia (NASDAQ:XFML), a leading media group in China, today announced that it will release its financial results for the fourth quarter and full year ended December 31, 2008 on Monday, February 23, 2009, after the US markets close.  XFMedia's earnings release and related materials will be available on the investor relations page of its website at http://www.xfmedia.cn/earnings .

Following the earnings announcement, XFMedia's senior management will host a conference call on February 23, 2009 at 8:00 PM (New York time) (February 24, 2009 at 9:00 AM Beijing time) to discuss the fourth quarter of 2008 and recent business activities.

Interested parties may dial into the conference call at (US) [phone] or [phone]/ (UK) [phone] / (Mainland China) [phone]/ (Hong Kong) [phone], Passcode: 64854718. A telephone replay will be available two hours after the call for one week at (US Toll Free) [phone] and (International) [phone], Passcode: 63418060.

A real-time webcast and a replay of the webcast will be available at: http://www.xfmedia.cn/earnings-webcast .

About XFMedia

Xinhua Finance Media ("XFMedia"; Nasdaq: XFML) is a leading media group in China with nationwide access to the upwardly mobile demographic. Through its synergistic business groups, Broadcast, Print and Advertising, XFMedia offers a total solution empowering clients at every stage of the media process and connecting them with their target audience. Its unique platform covers a wide range of media assets, including television, radio, newspaper, magazine, outdoor, online and other media assets.

Headquartered in Beijing, the company has offices and affiliates in major cities of China including Beijing, Shanghai, Guangzhou, Shenzhen and Hong Kong. For more information, please visit http://www.xfmedia.cn/ .

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Among other things, quotations from management in this announcement contain forward-looking statements. Statements that are not historical facts, including statements about XFMedia's beliefs and expectations are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties that could cause actual results to differ materially from those contained in any forward-looking statements. Potential risks and uncertainties include, but are not limited to, risks outlined in XFMedia's filings with the U.S. Securities and Exchange Commission, including its annual report on Form -20-F. All information provided in this press release is as of the date hereof, and XFMedia undertakes no duty to update such information, except as required under applicable law.

  For more information, please contact:

  Media Contact
   Joy Tsang
   XFMedia
   Tel:   [phone]
   Email: 

   Lindsay Koval
   AGG International
   Tel:   [phone]
   Email: 

  IR Contact
   Edward Liu
   XFMedia
   Tel:   [phone]
   Email: 

   Howard Gostfrand
   American Capital Ventures
   Tel:   [phone],
          [phone] (Toll Free)
   Email: 

DATASOURCE: Xinhua Finance Media



CONTACT:  Media, Joy Tsang of XFMedia, [phone],

; or Lindsay Koval of AGG International, [phone],

; or Investors, Edward Liu of XFMedia, [phone],

; or Howard Gostfrand of American Capital Ventures,

[phone], [phone] (Toll Free), 



Web site: http://www.xfmedia.cn/ 

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