XFMedia Expands Investor Relations Efforts

Company Hires new IR Director and Engages American Capital Ventures for IR
                                 Support



BEIJING, Sept. 2 /Xinhua-PRNewswire-FirstCall/ -- XFMedia (NASDAQ:XFML), a leading media group in China, announced today that it has hired Edward Liu, an investor relations professional with broad experience in finance and emerging growth companies, to assist the company in streamlining and expanding its investor relations efforts.  In addition, the company also announced it has retained the services of American Capital Ventures, a boutique investor relations firm specializing in creating awareness and increasing a company's exposure to the investment community.

Mr. Edward Liu commented, 'I am honored to join XFMedia, a company very well positioned to take advantage of the growth in China.  Their diverse product offering and media services offer a total solution to their client advertisers.  I look forward to the opportunity to apply my knowledge in an effort to help XFMedia reach its investor relations objectives.'

Mr. Gostfrand, President of American Capital Ventures, noted, 'XFMedia's broad based advertising model within the massive Chinese market is both impressive and financially beneficial for investors looking to tap into the growing local media market.  The Company is enjoying strong top and bottom line growth and is lead by a talented management team who can maximize the emerging opportunities in China.'

Prior to joining XFMedia, Mr. Liu worked as Director of Corporate Development and Investor Relations at Linktone, a leading provider of wireless interactive entertainment products and services in China.  Previously, he worked with Silicon Valley Bank in Santa Clara, California, where he co-managed a $100MM portfolio of venture backed, early stage technology and life science companies and helped consult on debt structures.  Mr. Liu has more than 7 years experience in risk management, business development and investor relations.  He graduated with a bachelor degree in finance and marketing from University of San Diego, and has an MBA with honors from Shanghai Jiao Tong University, one of the top five graduate schools in China.

American Capital Ventures (ACV), founded in 1999, is a boutique investor relations firm based on the principals of hard work, professionalism and integrity. ACV offers emerging growth companies a different, more comprehensive approach to investor relations.  ACV delivers highly effective investor communications counsel in conjunction with developing tangible brokerage relationships for their clients.  Their unique blend of creating awareness while effectively increasing a company's exposure to the investment community has allowed them to continually expand their business.  ACV's goal is to allow management the ability to focus on their core business, while they assist them in communicating their message and develop their investor relationships.  For more information, please visit http://www.amcapventures.com/ .

About Xinhua Finance Media

Xinhua Finance Media ('XFMedia'; Nasdaq: XFML) is a leading media group in China with nationwide access to the upwardly mobile demographic. Through its synergistic business groups, Broadcast, Print and Advertising, XFMedia offers a total solution empowering clients at every stage of the media process and connecting them with their target audience.  Its unique platform covers a wide range of media assets, including television, radio, newspaper, magazine, outdoor, online and other media assets.

Headquartered in Beijing, the company has offices and affiliates in major cities of China including Beijing, Shanghai, Guangzhou, Shenzhen and Hong Kong. For more information, please visit http://www.xfmedia.cn/ .

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995.  These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," 'confident' and similar statements.  Among other things, quotations from management in this announcement contain forward-looking statements.  Statements that are not historical facts, including statements about XFMedia's beliefs and expectations are forward-looking statements.  Forward-looking statements involve inherent risks and uncertainties that could cause actual results to differ materially from those contained in any forward-looking statements. Potential risks and uncertainties include, but are not limited to, risks outlined in XFMedia's filings with the U.S. Securities and Exchange Commission, including its annual report on Form 20.  All information provided in this press release is as of the date hereof, and XFMedia undertakes no duty to update such information, except as required under applicable law.

  For more information, please contact:

  Media Contact
   Joy Tsang
   Tel:   [phone]
   Email: 

  IR Contact
   Edward Liu, XFMedia
   Tel:   [phone]
   Email: 

   Howard Gostfrand, American Capital Ventures
   Tel:   [phone] or  [phone] (Toll Free)
   Email: 

DATASOURCE: Xinhua Finance Media



CONTACT: Media Contact - Joy Tsang, [phone], or

; IR Contact, Edward Liu, XFMedia, [phone], or

; or Howard Gostfrand, American Capital Ventures, +1-305-

918-7000, or [phone] (Toll Free),  



Web site: http://www.amcapventures.com/

http://www.xfmedia.cn/ 

Copyright