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Share Name | Share Symbol | Market | Type |
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Top Wealth Group Holding Ltd | NASDAQ:TWG | NASDAQ | Common Stock |
Price Change | % Change | Share Price | Bid Price | Offer Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
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0.0348 | 4.69% | 0.777 | 0.72 | 0.80 | 0.81 | 0.72 | 0.721 | 28,146 | 20:31:50 |
RNS Number:1854O Wireless Group PLC 31 July 2003 For immediate release - 31 July 2003 The Wireless Group plc, owners of talkSPORT, the UK's only national commercial sports radio station, announces that it has today issued the following statement to the UK media regarding the anomalies of RAJAR audience research compared to independent electronic measurement. GfK and RAJAR surveys cover same period for first time talkSPORT HAS 5 MILLION MORE LISTENERS THAN RAJAR CLAIMS talkSPORT has 7.2 million adult listeners every week and remains the nation's Number One commercial station, according to the latest audience figures from GfK Media's national broadcast survey of Radio & TV audiences. For the first time, the GfK Media survey period matches the Q2 2003 period that RAJAR reports on today (Thursday July 31st) and credits talkSPORT with 5 million more listeners than RAJAR. Reporting on the 13-week period from March 24th - June 22nd, GfK Media (employing a system of electronic measurement of radio audiences in a national survey for the first time in the UK) says talkSPORT is the UK's Number One commercial station with a weekly reach of 7.2 million adult listeners. Second is Classic FM with 6.9 million adult listeners, followed finally by Virgin AM and FM combined with 4.4 million. RAJAR (the industry body asks people to remember which radio stations they listened to and when in order to complete a listening diary) says talkSPORT has 2.16 million listeners -- 5 million fewer adults than the electronic measurement system. Kelvin MacKenzie, Chairman and Chief Executive of The Wireless Group that owns talkSPORT, said today: "These results are proof-positive that RAJAR's diary system based on people's memories is damaging talkSPORT. The differences are so dramatic (we go from Number Three under RAJAR to Number One under electronic measurement). For the first time, electronic measurement is able to be compared day for day with RAJAR's diary results on a national basis, so there is no excuse that we are not comparing like with like." The latest talkSPORT reach of 7.2 million is 700,000 lower than the previous GfK Media figure (for the period March 10-May 25) -- a drop that MacKenzie explains is understandable with the end of the war as well as the absence of football. The GfK Media results show talkSPORT's audience profile, however, to be particularly strong in the most sought-after demographic by advertisers -- with 20.5% of its listeners being young men aged 16-34, as compared to its nearest rival Classic FM which has only 2.5% in this category. In contrast, Classic FM is clearly popular with the over-55s, with 74.4% of its audience in this age bracket, according to the electronic survey. - END - For further information, please contact: David Rydell / Robin Tozer Bell Pottinger Financial Tel: 0207 861 3232 TalkSPORT Press Office Tel: 0207 959 7821 Note to Editors: When mathematical margins of error (or in this case 95% confidence intervals) are applied to the numbers, the lowest possible figure for talkSPORT's weekly reach under GfK is 6.44 m, compared against the highest possible figure under RAJAR of 2.26 m -- a difference of 4.18 m. This takes into account the different sample sizes used by both surveys. This information is provided by RNS The company news service from the London Stock Exchange END MSCSDSFFFSDSEDW
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