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Share Name | Share Symbol | Market | Type |
---|---|---|---|
Top Wealth Group Holding Ltd | NASDAQ:TWG | NASDAQ | Common Stock |
Price Change | % Change | Share Price | Bid Price | Offer Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
---|---|---|---|---|---|---|---|---|---|---|
0.0578 | 7.79% | 0.80 | 0.745 | 0.80 | 0.81 | 0.72 | 0.721 | 27,045 | 17:04:16 |
RNS Number:0801T Wireless Group PLC 10 December 2003 For Immediate Release 10 December 2003 Electronic audience measurement used for first time to plan advertising campaign The Wireless Group plc ("TWG") has today noted a lead report in Marketing Week stating that Transport for London ("TfL"), the public sector transport group, has adopted the GfK Broadcast Media Survey to plan a road safety advertising campaign. This is the first time a mainstream radio advertiser has used GfK's electronic audience research - based on Radiocontrol wristwatch methodology - to target airtime, publicly establishing GfK as an alternative currency to RAJAR's outdated and inaccurate audience numbers. TfL will test the accuracy of GfK audience numbers against that of RAJAR. The report states that eight radio stations will be divided into two groups with GfK data being used to plan campaigns on half of them and RAJAR data on the other half. The results of the campaign will be due in February 2004. TfL's campaign is being supported by its media-buying agency, PHD Media. TWG notes that a TfL spokesman said: "Part of the reason behind this is to maximise our budget, which is particularly important to us as we are spending public money." Kelvin MacKenzie, Chairman and Chief Executive of TWG, said: "Advertisers are waking up to the fact that RAJAR's antiquated diary-based system is an anathema to an industry that prides itself on new technology. Less than nine months since launch, GfK's data is now being seen as a credible alternative to RAJAR's." - ends - For further information: David Rydell / Luke Morton, Bell Pottinger Financial 020 7861 3232 Notes to Editors: The Radiocontrol measuring device was developed by the Telecontrol Group, a GfK subsidiary. In most countries, radio audience figures are still measured using the interview method, either by telephone or by filling in a diary. Radiocontrol measures radio and television audience behaviour by means of audio comparison, whereby the tone sample recorded by the participant is compared with the tone samples of all radio stations surveyed. The measuring device is incorporated into a wristwatch. The electronic system for measuring listening habits was launched in Switzerland and has been used there since 2001. In addition AC Nielsen Media International acquired a licence to use the Radiocontrol technology in 16 countries in the Asia Pacific Region. This information is provided by RNS The company news service from the London Stock Exchange END MSCGUGAPPUPWGUU
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