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Share Name | Share Symbol | Market | Type |
---|---|---|---|
Tech Target Inc | NASDAQ:TTGT | NASDAQ | Common Stock |
Price Change | % Change | Share Price | Bid Price | Offer Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
---|---|---|---|---|---|---|---|---|---|---|
-0.77 | -2.68% | 28.00 | 11.22 | 52.00 | 29.33 | 27.93 | 29.31 | 47,551 | 01:00:00 |
Intent-based marketing platform adds Marketo integration, geo-specific targeting amongst other enhancements
Purchase intent-driven marketing and sales services company TechTarget, Inc. (Nasdaq: TTGT) today announced significant upgrades to its Priority Engine platform, a SaaS-based data and marketing analytics tool that provides direct, real-time access to ranked accounts and named prospects actively researching enterprise technology purchases in specific markets. The new release of Priority Engine features expanded support for international geos, automated integration with Marketo and other marketing automation platforms, and built-in integration with customer-owned data, such as Web site visitors and sales territory account lists. Combined, these new features help marketing and sales at enterprise technology companies discover and prioritize in-region, in-market accounts and active prospects to accelerate conversions, deal velocity and sales pipeline.
“We’ve moved beyond company-level insights; Priority Engine gives you access to ranked accounts AND the actual buyers researching purchases at those accounts,” said Andrew Briney, senior vice president, products at TechTarget. “The unique purchase intent insight available within Priority Engine helps marketers generate demand more efficiently, accelerate ABM effectiveness and deliver a more substantive contribution to sales.”
New features in Priority Engine include:
“Priority Engine is unlike anything we’ve had before. It provides us with a source of new leads to nurture because those leads also come with active intent intelligence,” said Kevin Payne, vice president of field marketing, [24]7, a customer engagement software and services company. “The intelligence we get goes directly into Salesforce, so sales has access we never had before to additional insights as to what’s going on at accounts. It complements everything and creates a more holistic story for our Account Development Reps to drill into what particular prospect pain points are.”
For more information about Priority Engine, view this short video or contact PriorityEngine@TechTarget.com.
About TechTarget
TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.
TechTarget has offices in Beijing, Boston, London, Munich, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter @TechTarget.
(C) 2017 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks and Priority Engine is a trademark of TechTarget. All other trademarks are the property of their respective owners.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170126006156/en/
TechTargetGarrett Mann, 617-431-9371Director of Marketinggmann@techtarget.com
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