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Share Name | Share Symbol | Market | Type |
---|---|---|---|
The Trade Desk Inc | NASDAQ:TTD | NASDAQ | Common Stock |
Price Change | % Change | Share Price | Bid Price | Offer Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
---|---|---|---|---|---|---|---|---|---|---|
0.73 | 0.83% | 88.85 | 88.50 | 89.12 | 90.69 | 87.77 | 89.27 | 3,778,002 | 01:00:00 |
According to Business Insider Intelligence, digital ad spend in the U.S. is projected to reach 93.5 billion dollars by 2020, underscoring that programmatic is the cost of entry to have a stake in the digital marketing world. The Trade Desk developed the Trading Academy in 2013 to address the growing need for knowledge surrounding programmatic buying. The most recent program additions will help further extend education to even more advertising professionals, allow agencies to better serve their clients and give marketers tools to better navigate the programmatic space in order to reach their target audience in the most accurate and cost efficient means.
“Programmatic advertising moves at such a fast pace and thus requires constant upskilling to ensure we are well equipped to provide sound advice to clients,” said Joshua Lee, Head of Operations and Analytics, Asia Pacific at Amnet Group. “We enroll our employees in established training programs such as The Trade Desk’s Trading Academy to ensure they attain the necessary certification and in-depth understanding about the ever-evolving strategies and technologies needed to succeed in digital advertising.”
The enhanced platform features four distinct curriculums that use video and digital quizzes to educate its students, allowing each user to learn at their own speed and on their own timeline. Users must pass two of four certification exams on programmatic principles, targeting and data management, optimization and strategy and omnichannel and inventory types, to become certified. Educational learning videos include topics such as:
“As ad budgets and audiences shift toward digital, it’s our goal to make the complex and changing world of advertising more understandable and accessible for everyone,” said Meredith Hall, General Manager of Learning & Development at The Trade Desk. “We’re continuing to create new offerings for the Trading Academy to help marketing professionals stay ahead and fully understand the potential of programmatic advertising.”
The Trading Academy’s mission is to provide end-learners with an understanding of the value and possibilities of programmatic advertising. The theories and strategies illuminate the full potential of programmatic, and nurture the industry’s next pioneers and thought leaders. Many understand the “how” of programmatic, but few can fully grasp the “why.” The Trading Academy exists to change that and by filling the marketplace with better, more relevant ads, we aim to keep the advertising ecosystem healthy for years to come. To learn more, visit: www.thetradedesk.com/tradingacademy
About The Trade Desk, Inc.The Trade Desk (Nasdaq:TTD) is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize more expressive data-driven digital advertising campaigns across ad formats, including display, video, audio, native and, social, on a multitude of devices, such as computers, mobile devices, and connected TV. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across the United States, Europe, and Asia.
Media Contact Austin Rotter 5W Public Relations on behalf of The Trade Desk arotter@5wpr.com (646) 862-6866
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