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TTD The Trade Desk Inc

87.09
1.68 (1.97%)
Last Updated: 16:34:41
Delayed by 15 minutes
Share Name Share Symbol Market Type
The Trade Desk Inc NASDAQ:TTD NASDAQ Common Stock
  Price Change % Change Share Price Bid Price Offer Price High Price Low Price Open Price Shares Traded Last Trade
  1.68 1.97% 87.09 87.06 87.13 88.68 85.70 88.16 1,280,281 16:34:41

Statement of Changes in Beneficial Ownership (4)

02/10/2018 10:16pm

Edgar (US Regulatory)


FORM 4
[ ] Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).         
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES
                                                                                  
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response...
0.5
                      
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940
                      

1. Name and Address of Reporting Person *

Falk Thomas
2. Issuer Name and Ticker or Trading Symbol

Trade Desk, Inc. [ TTD ]
5. Relationship of Reporting Person(s) to Issuer (Check all applicable)

__ X __ Director                      _____ 10% Owner
_____ Officer (give title below)      _____ Other (specify below)
(Last)          (First)          (Middle)

C/O THE TRADE DESK, INC., 42 NORTH CHESTNUT STREET
3. Date of Earliest Transaction (MM/DD/YYYY)

10/1/2018
(Street)

VENTURA, CA 93001
(City)        (State)        (Zip)
4. If Amendment, Date Original Filed (MM/DD/YYYY)

 
6. Individual or Joint/Group Filing (Check Applicable Line)

_ X _ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Trans. Date 2A. Deemed Execution Date, if any 3. Trans. Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock   10/1/2018     S    14708   D $143.00   (1) 43748   I   Via Revel Venture Fund I, L.P.  
Class A Common Stock   10/1/2018     S    12964   D $143.70   (2) 30784   I   Via Revel Venture Fund I, L.P.  
Class A Common Stock   10/1/2018     S    8868   D $144.99   (3) 21916   I   Via Revel Venture Fund I, L.P.  
Class A Common Stock   10/1/2018     S    14542   D $145.92   (4) 7374   I   Via Revel Venture Fund I, L.P.  
Class A Common Stock   10/1/2018     S    2600   D $146.85   (5) 4774   I   Via Revel Venture Fund I, L.P.  
Class A Common Stock   10/1/2018     S    500   D $147.92   (6) 4274   I   Via Revel Venture Fund I, L.P.  
Class A Common Stock   10/1/2018     S    1975   D $148.91   (7) 2299   I   Via Revel Venture Fund I, L.P.  
Class A Common Stock   10/1/2018     S    715   D $151.07   (8) 1584   I   Via Revel Venture Fund I, L.P.  
Class A Common Stock   10/1/2018     S    1500   D $151.71   (9) 84   I   Via Revel Venture Fund I, L.P.  
Class A Common Stock   10/1/2018     S    84   D $152.64   0   I   Via Revel Venture Fund I, L.P.  
Class A Common Stock                  116445   I   Via eValue AG  
Class A Common Stock                  9390   D    
Class A Common Stock                  11906   I   Via Falk Ventures GmbH  

Table II - Derivative Securities Beneficially Owned ( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivate Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Trans. Date 3A. Deemed Execution Date, if any 4. Trans. Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
6. Date Exercisable and Expiration Date 7. Title and Amount of Securities Underlying Derivative Security
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares

Explanation of Responses:
(1)  The shares were sold in multiple trades at prices ranging from $142.36 to $143.35. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transactions were effected. The shares of common stock reported herein were sold via a 10b5-1 plan established by the Reporting Person.
(2)  The shares were sold in multiple trades at prices ranging from $143.36 to $144.33. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transactions were effected. The shares of common stock reported herein were sold via a 10b5-1 plan established by the Reporting Person.
(3)  The shares were sold in multiple trades at prices ranging from $144.41 to $145.40. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transactions were effected. The shares of common stock reported herein were sold via a 10b5-1 plan established by the Reporting Person.
(4)  The shares were sold in multiple trades at prices ranging from $145.41 to $146.40. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transactions were effected. The shares of common stock reported herein were sold via a 10b5-1 plan established by the Reporting Person.
(5)  The shares were sold in multiple trades at prices ranging from $146.41 to $147.40. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transactions were effected. The shares of common stock reported herein were sold via a 10b5-1 plan established by the Reporting Person.
(6)  The shares were sold in multiple trades at prices ranging from $147.44 to $148.21. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transactions were effected. The shares of common stock reported herein were sold via a 10b5-1 plan established by the Reporting Person.
(7)  The shares were sold in multiple trades at prices ranging from $148.47 to $149.42. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transactions were effected. The shares of common stock reported herein were sold via a 10b5-1 plan established by the Reporting Person.
(8)  The shares were sold in multiple trades at prices ranging from $150.50 to $151.47. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transactions were effected. The shares of common stock reported herein were sold via a 10b5-1 plan established by the Reporting Person.
(9)  The shares were sold in multiple trades at prices ranging from $151.51 to $152.42. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transactions were effected. The shares of common stock reported herein were sold via a 10b5-1 plan established by the Reporting Person.

Reporting Owners
Reporting Owner Name / Address
Relationships
Director 10% Owner Officer Other
Falk Thomas
C/O THE TRADE DESK, INC.
42 NORTH CHESTNUT STREET
VENTURA, CA 93001
X



Signatures
/s/ Thomas Falk 10/2/2018
** Signature of Reporting Person Date


Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB control number.

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