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Share Name | Share Symbol | Market | Type |
---|---|---|---|
T Rowe Price Group Inc | NASDAQ:TROW | NASDAQ | Common Stock |
Price Change | % Change | Share Price | Bid Price | Offer Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
---|---|---|---|---|---|---|---|---|---|---|
-2.51 | -2.24% | 109.57 | 106.75 | 110.70 | 111.92 | 109.42 | 111.17 | 1,764,168 | 01:00:00 |
BALTIMORE, March 25, 2014 /PRNewswire/ -- T. Rowe Price's 2014 Parents, Kids & Money Survey revealed that parents' behaviors are often at odds with their concerns about setting a good financial example for their kids.
To view the multimedia content associated with this release, please click here: http://www.multivu.com/players/English/65887-money-confident-kids-presented-by-t-rowe-price/
T. Rowe Price encourages parents to invest in their kids' futures by talking to them about money matters weekly. To help, the firm created MoneyConfidentKids.com. The site provides free online games for kids, lessons for educators and tips for parents focused around the financial concepts of goal setting, spending versus saving, inflation, asset allocation and diversification.
Behavioral Findings:
College Related Findings:
Saving and Spending Related Findings:
Quote
Stuart Ritter, CFP®, senior financial planner at T. Rowe Price and father of three young kids
"Parents can use everyday situations to spark conversations about money, whether it's using coupons at the grocery store or visiting the ATM, and discussing college is no exception. Eight out of 10 kids surveyed feel it is important for their parents to talk to them about saving for college. By having conversations about college early and often with your kids, they will learn about the cost of college and why it is important for the family to save for college—especially since 77% of parents expect their kids to pay for some of their own college education.
"In an increasingly digital world, teachable moments may not be as plentiful as they once were when kids and parents used exclusively cash. So, parents have to be more proactive today than ever to incorporate money matters into their conversations with kids. It is also important for parents to lead by example. When parents act as good financial role models, kids have a better chance of learning the right lessons."
About T. Rowe Price
Founded in 1937, Baltimore-based T. Rowe Price Group, Inc. (NASDAQ-GS: TROW) is a global investment management organization with $692.4 billion in assets under management as of December 31, 2013. The organization provides a broad array of mutual funds, subadvisory services, and separate account management for individual and institutional investors, retirement plans, and financial intermediaries. The company also offers sophisticated investment planning and guidance tools. T. Rowe Price's disciplined, risk-aware investment approach focuses on diversification, style consistency, and fundamental research. For more information, visit troweprice.com, Twitter (twitter.com/troweprice), YouTube (youtube.com/trowepricegroup), LinkedIn (linkedin.com/company/t.-rowe-price), or Facebook (fb.com/troweprice).
About the Survey
The sixth annual T. Rowe Price Parents, Kids & Money Survey, conducted by MarketTools, Inc., aimed to understand the basic financial knowledge, attitudes, and behaviors of both parents of kids ages eight to 14 and their kids ages eight to 14. The survey was fielded from January 29, 2014 through January 31, 2014, with a sample size of 1,000 parents and 924 kids ages eight to 14. The margin of error is +/- 3.0 percentage points.
SOURCE T. Rowe Price
Copyright 2014 PR Newswire
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