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Share Name | Share Symbol | Market | Type |
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EW Scripps Company | NASDAQ:SSP | NASDAQ | Common Stock |
Price Change | % Change | Share Price | Bid Price | Offer Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
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0.05 | 1.18% | 4.27 | 3.97 | 4.50 | 4.53 | 4.235 | 4.33 | 564,356 | 01:00:00 |
CINCINNATI, Jan. 16, 2018 /PRNewswire/ -- MarketPredict® is now available to political campaigns that want to simulate how changes in their marketing and media buy plans will affect voters' decisions on Election Day.
MarketPredict is a data analysis service that offers live, predictive modeling to help campaigns and agencies deliver smart media campaigns and convert voters. MarketPredict, a product of The E.W. Scripps Company (NYSE: SSP), was unveiled to an audience of political insiders at today's MediaPost Marketing Politics Conference in Washington, D.C.
Built by a team led by veteran political data scientists and sales strategists, MarketPredict analyzes rich data sets from multiple sources, offering clients five points of differentiation over competitors. MarketPredict's proprietary system:
"MarketPredict monitors the latest voter opinions and word of mouth to help campaigns and agencies understand what voters really care about," said Eisha Armstrong, managing director for MarketPredict. "After running successful internal pilots of the service in the 2016 elections and again in the Virginia gubernatorial race in 2017, we have seen demand for the product on a broader scale from campaigns looking to use data more strategically to win voters."
To learn more, visit market-predict.com, email info@market-predict.com or call Michelle Campbell, head of sales for MarketPredict, at 202-408-2713.
About Scripps
The E.W. Scripps Company (NYSE: SSP) serves audiences and businesses through a growing portfolio of television, radio and national media brands. With 33 television stations, Scripps is one of the nation's largest independent TV station owners. Scripps runs an expanding collection of national journalism and content businesses, including Newsy, the next-generation national news network; podcast industry leader Midroll Media; and fast-growing national broadcast networks Bounce, Grit, Escape and Laff. Scripps produces original programming including "Pickler & Ben," runs an award-winning investigative reporting newsroom in Washington, D.C., and is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps has held for decades to the motto, "Give light and the people will find their own way."
View original content with multimedia:http://www.prnewswire.com/news-releases/scripps-launches-marketpredict-to-help-political-campaigns-convert-voters-300583104.html
SOURCE The E.W. Scripps Company
Copyright 2018 PR Newswire
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