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SIRIUS Kicks Off New TV Spot Featuring Pamela Anderson on Monday Night Football
Put Yourself in the Driver's Seat - Literally - With All Access Pam Promotion!
NEW YORK, Oct. 27 /PRNewswire-FirstCall/ -- SIRIUS , known for delivering the
very best in commercial-free music and premium audio entertainment to cars and
homes across the country, today announced the launch of a 30-second television
commercial depicting Pamela Anderson washing a car. The commercial will debut on
Monday Night Football on October 27.
(Logo: http://www.newscom.com/cgi-bin/prnh/19991118/NYTH125 )
Directed by Rob Cohen (The Fast and the Furious, The Rat Pack, Triple X), the
spot shows Pamela using every curve of her body to render the car spotless. The
commercial also highlights SIRIUS' 100% commercial-free music streams and the
SIRIUS Audiovox S.R.S., which allows subscribers to easily bring the service
from car to home.
So why is Pamela Anderson washing a car? It's one of the many prizes being
offered in the All Access Pam promotion from SIRIUS. In addition to giving
subscribers the chance to watch Pamela wash their car, other prizes include a
dinner party at football's big game in Houston next January and an exclusive
private party in South Beach, all featuring appearances by Pamela.
In addition, SIRIUS enlisted famed fashion photographer David LaChapelle to
shoot a life-size cutout of Pamela that will appear at retailers this holiday
season. Other elements of the marketing campaign include a training video for
store personnel and public appearances by Pamela at high-profile events.
"We brought together a team of world-class talents including Rob Cohen and David
LaChapelle to create a truly captivating campaign," said Mary Pat Ryan,
Executive Vice President of Marketing for SIRIUS. "We are quite confident that
Monday Night Football viewers will want a chance to be in that drivers seat, and
to get SIRIUS."
Pamela has a multi-tiered relationship with SIRIUS that begins with her weekly
talk show, "Club Pam," which will air live on SIRIUS on Friday's at 5 p.m. ET,
and will re-air at 6 p.m. PT the same day.
The SIRIUS Audiovox S.R.S., home and car kits, are available at retail for a
total price of only $149 after a mail-in rebate.
About SIRIUS
SIRIUS is the only satellite radio service bringing listeners more than 100
streams of the best music and entertainment coast-to-coast. SIRIUS offers 60
music streams with no commercials, along with over 40 world-class sports, news
and entertainment streams for a monthly subscription fee of only $12.95, with
greater savings for upfront payments of multiple months or a year or more.
Stream Jockeys create and deliver uncompromised music in virtually every genre
to our listeners 24 hours a day. Satellite radio products bringing SIRIUS to
listeners in the car, truck, home, RV and boat are manufactured by Kenwood,
Panasonic, Clarion and Audiovox, and are available at major retailers including
Circuit City, Best Buy, Car Toys, Good Guys, Tweeter, Ultimate Electronics,
Sears and Crutchfield. SIRIUS is the leading OEM satellite radio provider, with
exclusive partnerships with DaimlerChrysler, Ford and BMW. Automotive brands
currently offering SIRIUS radios in select new car models include BMW, MINI,
Chrysler, Dodge, Jeep(R), Nissan, Infiniti, Mazda, Audi, Ford and
Lincoln-Mercury. Automotive brands that have announced plans to offer SIRIUS in
select models include Mercedes-Benz, Jaguar, Volvo, Volkswagen, Land Rover and
Aston Martin. Genmar Holdings, the world's largest manufacturer of recreational
boats, Formula Boats and Winnebago, the leading supplier of recreational
vehicles and motor homes, also offer SIRIUS.
Click on http://www.sirius.com/ to listen to SIRIUS live, or to find a SIRIUS
retailer or car dealer in your area.
Any statements that express, or involve discussions as to, expectations,
beliefs, plans, objectives, assumptions, future events or performance with
respect to SIRIUS Satellite Radio Inc. are not historical facts and may be
forward-looking and, accordingly, such statements involve estimates, assumptions
and uncertainties which could cause actual results to differ materially from
those expressed in any forward-looking statements. Accordingly, any such
statements are qualified in their entirety by reference to the factors discussed
in our Annual Report on Form 10-K for the year ended December 31, 2002 filed
with the Securities and Exchange Commission. Among the key factors that have a
direct bearing on our results of operations are: our dependence upon third
parties to manufacture, distribute, market and sell SIRIUS radios and components
for those radios; the unproven market for our service; our competitive position
and any events which affect the useful life of our satellites.
http://www.newscom.com/cgi-bin/prnh/19991118/NYTH125DATASOURCE: SIRIUS
CONTACT: Jim Collins, Media and Investors, +1-212-901-6422,
, or Ron Rodrigues, Media, +1-212-584-5192,
, both of SIRIUS; or Thomas Meyer, Media Relations,
+1-310-566-2285, , for SIRIUS
Web site: http://www.sirius.com/