Rentrak Theatrical Announces Box Office Estimates for Weekend of July 27, 2008

LOS ANGELES, July 27  /PRNewswire-FirstCall/ -- Rentrak Theatrical, a business unit of Rentrak Corporation (NASDAQ:RENT), today announced the weekend theatrical box office estimates for the weekend period of July 25 through July 27, 2008 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of 9:30AM Pacific on Sunday, July 27, 2008 by Rentrak Theatrical include:

  Rank  Title                                   Weekend Gross   Locations

  1     The Dark Knight                           $75,630,000        4366
  2     Step Brothers                             $30,000,000        3094
  3     Mamma Mia!                                $17,865,250        2990
  4     The X-Files: I Want to Believe            $10,200,000        3185
  5     Journey To The Center Of The Earth         $9,415,000        2688
  6     Hancock                                    $8,200,000        3309
  7     WALL-E                                     $6,349,000        3044
  8     Hellboy II:  The Golden Army               $4,934,430        3018
  9     Space Chimps                               $4,375,000        2538
  10    Wanted                                     $2,727,470        1754
  11    Get Smart                                  $2,300,000        1420
  12    Kung Fu Panda                              $1,030,000         917

  Weekend of 07/25/2008 to 07/27/2008

  (C) 2008 by Rentrak Corporation



  About Box Office Essentials


Box Office Essentials provides each studio with password-protected, real- time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles.  A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions.  Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials(R) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate Web site at Rentrak.com.

  Contacts:    Rogers & Cowan for Rentrak Corporation
               Sallie Olmsted                  Amanda Bartz
               [phone]                  [phone]
                    

DATASOURCE: Rentrak Corporation



CONTACT:  Sallie Olmsted, [phone], ,

or Amanda Bartz, [phone], , both of Rogers &

Cowan for Rentrak Corporation 



Web site:  http://www.rentrak.com/ 

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