Rentrak Retail Essentials and Home Video Essentials Announces Top DVD Sales and Rentals for Week Ending July 12, 2009

LOS ANGELES, July 16  /PRNewswire-FirstCall/ -- Rentrak Retail and Home Video Essentials, business units of Rentrak Corporation (NASDAQ:RENT), today announced the Top 10 DVD sales and rentals for the prior week based on estimated consumer spending.

According to the company's proprietary tracking services, the top ten selling DVDs and the top ten most rented motion pictures, per data collected for the week ending July 12, 2009 include:

  Rentrak Top 10 Selling DVDs*

  RANK     TITLE                                STUDIO   WEEKS IN RELEASE
  1        Knowing                              Summit           1
  2        Push                                 Summit           1
  3        The Unborn                           Universal        1
  4        Gran Torino                          Warner           5
  5        Princess Protection Program          Disney           2
  6        Tyler Perry's Madea Goes to Jail     Lionsgate        4
  7        12 Rounds                            FOX              2
  8        Confessions of a Shopaholic          Touchstone       3
  9        Twilight                             Summit          17
  10       Jonas Brothers - The Concert         Disney
            Experience                                           2

  *Week ended July 11, 2009

  Rentrak Top 10 Renting DVDs

  RANK    TITLE                                 STUDIO     WEEKS IN RELEASE
  1       Knowing                               Summit            1
  2       Push                                  Summit            1
  3       The Unborn                            Universal         1
  4       Gran Torino                           Warner            5
  5       Confessions Of A Shopaholic           Touchstone        3
  6       12 Rounds                             FOX               2
  7       Taken                                 FOX               9
  8       Paul Blart: Mall Cop                  Sony              8
  9       The Curious Case Of Benjamin Button   Paramount        10
  10      The Code                              First Look        3

  About Retail Essentials


Retail Essentials measures weekly consumer sales activity on standard DVD and Blu-ray Disc titles in the U.S. brick-and-mortar channel. No other service provides faster access to in-depth market data and weekly estimations of gross consumer spending. Rentrak delivers sell-through data broken down by DVD title, format, category, genre, TV market and more, within 72 hours after the close of each business week. Clients can access current, weekly, and historical title sales data to competitively benchmark industry performance.

About Home Video Essentials

Home Video Essentials is Rentrak's exclusive point-of-sale (POS) tracking system, which measures title-level performance via rental transactions on over 65,000 DVD and video game properties in the brickandmortar, online, and kiosk channels across North America. Rentrak is the world's largest processor of rental data, tracking in excess of one billion transactions each year from more than 13,700 storefronts within 72 hours after the close of each business week. Clients are able to identify consumer trends, quantify performance, and benchmark findings against the broader business sector.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries.  The company's Entertainment Essentials  suite of services is redefining media measurement in the digital broadband era.  Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies.  Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage.  For further information, please visit Rentrak's corporate website at http://www.rentrak.com/.

  Contacts:  Sallie Olmsted/Amanda Bartz
             Rentrak Corporation
             310-854-8124/8151


DATASOURCE: Rentrak Corporation



CONTACT:  Sallie Olmsted, [phone], or Amanda Bartz,

[phone], both of Rentrak Corporation



Web Site:  http://www.rentrak.com/ 

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