Rentrak Reports Engagement Metrics for Week Ending February 7, 2010

--"Stickiness" Index Measures Viewer Involvement--


PORTLAND, Ore., Feb. 15  /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT), a leader in multi-screen media measurement serving the entertainment and advertising industries, released the "Stickiness" Index for the week of February 1, 2010 through February 7, 2010. The "Stickiness" Index lists the top-25 "stickiest" 30-minute, 60-minute and 120-minute primetime programs based on proprietary information derived from Rentrak's TV Essentials service which tracks anonymous set-top-box viewing information.

The "Stickiness" Index is based on the average percentage of the program viewed, divided by the average percentage viewed for all series of that duration during Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-11pm). Programs with the most engaged viewers will have higher "stickiness" indexes.

  Week of 2/01/10- 2/07/10:




  Index Rank  Rating Rank  Series                           Network Index
  ----------  -----------  ------                           ------- -----
                            The Bachelor: On the Wings of
            1            6  Love                            ABC          168
          ---          --- ------------------------------   ---          ---
            2           33 NCIS                             CBS          160
          ---          --- ----                             ---          ---
            3           22 Lost                             ABC          160
          ---          --- ----                             ---          ---
            4          118 Sortilegio                       UNIV-B       157
          ---          --- ----------                       ------       ---
            5          576 Mexican Primera Division Soccer  GALA         156
          ---          --- -------------------------------  ----         ---
            6            7 Grey's Anatomy                   ABC          154
          ---          --- --------------                   ---          ---
            7           39 NASCAR Sprint Cup                FOX          154
          ---          --- -----------------                ---          ---
            8           10 The Mentalist                    CBS          153
          ---          --- -------------                    ---          ---
            9           11 Criminal Minds                   CBS          151
          ---          --- --------------                   ---          ---
           10            3 American Idol                    FOX          151
          ---          --- -------------                    ---          ---
           11           12 The Good Wife                    CBS          150
          ---          --- -------------                    ---          ---
           12           15 CSI: NY                          CBS          150
          ---          --- -------                          ---          ---
           13          238 Desperate Escape                 LMN          149
          ---          --- ----------------                 ---          ---
                            The Secret Life of the American
           14          126  Teenager                        ABCFAM       149
          ---          --- -------------------------------  ------       ---
           15           83 BET Honors 2010                  BET          148
          ---          --- ---------------                  ---          ---
           16          176 Bullitt                          TCM          148
          ---          --- -------                          ---          ---
           17            5 NCIS: Los Angeles                CBS          147
          ---          --- -----------------                ---          ---
           18            2 Undercover Boss                  CBS          145
          ---          --- ---------------                  ---          ---
           19           18 Bones                            FOX          144
          ---          --- -----                            ---          ---
           20           14 CSI: Crime Scene Investigation   CBS          143
          ---          --- ------------------------------   ---          ---
           21           13 CSI: Miami                       CBS          140
          ---          --- ----------                       ---          ---
           22           32 NUMB3RS                          CBS          139
          ---          --- -------                          ---          ---
           23          231 Ghost Hunters International      SYFY         138
          ---          --- ---------------------------      ----         ---
           24           17 Private Practice                 ABC          138
          ---          --- ----------------                 ---          ---
           25          405 General Hospital                 SOAP         137
          ---          --- ----------------                 ----         ---




[ABC and ABC Family are owned by the Walt Disney Company; BET is owned by BET Networks, a division of Viacom; CBS is a division of CBS Corp.; Fox is a unit of News Corp.; GALA is owned by the GALA  Group; Lifetime Movie Network  is owned by A&E Television Networks; SOAPnet is owned by The Walt Disney Co.; SYFY is owned by Comcast; TCM is owned by Turner Broadcasting System, a unit of Time Warner; Univision is owned by Univision Communications, Inc.; USA is owned by Comcast.]

The "Stickiness" Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min). Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-11pm) programs, includes roll up of air times. Excludes local programming and all premium non ad-supported channels.

About TV Essentials

Rentrak's TV Essentials is a comprehensive suite of research tools that enable customers to analyze anonymous audience viewing of programming and advertising across VOD, DVR, interactive and linear television. Utilizing proprietary technology to process massive amounts of click-stream data, the TV Essentials system is able to aggregate and report second-by-second information from millions of digital set-top boxes. The system can isolate individual market, network, series, or telecast performance, administer national and local estimates, and provide an evaluation of influencing factors such as psychographics and demographics.

About Rentrak Corporation

Rentrak Corporation (NASDAQ:RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry.  With a reach across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak is headquartered in Portland, Oregon, with additional offices worldwide in Los Angeles, New York City, Miami/Ft. Lauderdale, Argentina, Australia, China, France, Germany, Mexico, Russia, Spain and the United Kingdom.  For more information on any of Rentrak's services, please visit http://www.rentrak.com/.

  Contacts: Rogers & Cowan for Rentrak Corporation
            Sallie Olmsted                Amanda Bartz
            [phone]                [phone]
               

DATASOURCE: Rentrak Corporation



CONTACT:  Sallie Olmsted, [phone], ,

or Amanda Bartz, [phone], , both of Rogers &

Cowan for Rentrak Corporation



Web Site:  http://www.rentrak.com/ 

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