Rentrak Reports Engagement Metrics for Week Ending January 10, 2010

-'Stickiness' Index Measures Viewer Involvement-


PORTLAND, Ore., Jan. 18  /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT), a leader in multi-screen media measurement serving the entertainment and advertising industries, released the "Stickiness" Index for the week of January 4, 2010 through January 10, 2010.  The "Stickiness" Index lists the top-25 "stickiest" 30-minute, 60-minute and 120-minute primetime programs based on proprietary information derived from Rentrak's TV Essentials service which tracks anonymous set-top-box viewing information.

The "Stickiness" Index is based on the average percentage of the program viewed, divided by the average percentage viewed for all series of that duration during Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-11pm). Programs with the most engaged viewers will have higher "stickiness" indexes.

  Week of 1/04/10- 1/10/10:




  Index   Rating
   Rank   Rank    Series                                   Network Index
  -----   ------  ------                                   ------- -----
        1      63 Celebration of Gospel 2010               BET         182
      ---     --- --------------------------               ---         ---
        2     156 The Wishing Well                         HALL        168
      ---     --- ----------------                         ----        ---
        3     173 Web Of Desire                            LMN         161
      ---     --- -------------                            ---         ---
        4     190 Category 6: Day of Destruction           SYFY        160
      ---     --- ------------------------------           ----        ---
        5       6 NCIS                                     CBS         160
      ---     --- ----                                     ---         ---
        6     165 Ghost Hunters International              SYFY        152
      ---     --- ---------------------------              ----        ---
        7      11 The Good Wife                            CBS         152
      ---     --- -------------                            ---         ---
        8     166 En nombre del amor                       UNIV-B      150
      ---     --- ------------------                       ------      ---
        9      12 The Biggest Loser 9                      NBC         150
      ---     --- -------------------                      ---         ---
       10     145 Sortilegio                               UNIV-B      149
      ---     --- ----------                               ------      ---
       11       8 Desperate Housewives                     ABC         147
      ---     --- --------------------                     ---         ---
       12     109 The Secret Life of the American Teenager ABCFAM      144
      ---     --- ---------------------------------------- ------      ---
       13      13 Brothers and Sisters                     ABC         144
      ---     --- --------------------                     ---         ---
       14      26 NFL Postgame                             FOX         143
      ---     --- ------------                             ---         ---
       15      24 Law & Order: Special Victims Unit        NBC         140
      ---     --- ---------------------------------        ---         ---
       16      38 Medium                                   CBS         139
      ---     --- ------                                   ---         ---
       17      30 Cold Case                                CBS         139
      ---     --- ---------                                ---         ---
       18      45 True Jackson, VP                         NICK        137
      ---     --- ----------------                         ----        ---
       19     137 Dora, the Explorer                       NICKJR      135
      ---     --- ------------------                       ------      ---
       20     226 The Stranger Beside Me                   LMN         135
      ---     --- ----------------------                   ---         ---
       21      77 NCIS                                     USA         132
      ---     --- ----                                     ---         ---
       22     102 The Backyardigans                        NICKJR      132
      ---     --- -----------------                        ------      ---
       23      76 Tyler Perry's Meet the Browns            TBS         132
      ---     --- -----------------------------            ---         ---
       24     120 Wonder Pets!                             NICKJR      131
      ---     --- ------------                             ------      ---
       25      85 Bones                                    TNT         131
      ---     --- -----                                    ---         ---



[ABC is owned by the Walt Disney Company; BET is owned by BET Networks, a division of Viacom; CBS is a division of CBS Corp.; Fox is a unit of News Corp.; Hallmark Channel is owned by Crown Media Holdings; Lifetime Movie Network is owned by A&E Television Networks; NBC is owned by NBC Universal; Nick and Nick Jr. are owned by MTV Networks, a division of Viacom.; SYFY is owned by NBC Universal; TBS and TNT are owned by Turner Broadcasting, Inc., a unit of Time Warner;  Univision is owned by Univision Communications, Inc.; USA is owned by NBC Universal]

The "Stickiness" Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min). Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-11pm) programs, includes roll up of air times. Excludes local programming and all premium non ad-supported channels.

About TV Essentials

Rentrak's TV Essentials is a comprehensive suite of research tools that enable customers to analyze anonymous audience viewing of programming and advertising across VOD, DVR, interactive and linear television. Utilizing proprietary technology to process massive amounts of click-stream data, the TV Essentials system is able to aggregate and report second-by-second information from millions of digital set-top boxes. The system can isolate individual market, network, series, or telecast performance, administer national and local estimates, and provide an evaluation of influencing factors such as psychographics and demographics.

About Rentrak Corporation

Rentrak Corporation is an industry-advancing media measurement and research company, serving the most recognizable names in the entertainment industry. Reaching across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak provides unique and actionable insight for our clients and partners. From the introduction of our revolutionary Pay-Per-Transaction® distribution and revenue-sharing system, which equipped Rentrak with the intelligence and ability to deal with large, complex data streams, to the company's exclusive Essentials(TM) suite of services, Rentrak has redefined digital audience measurement. Rentrak is headquartered in Portland, Oregon, with additional offices in Los Angeles, New York City and Miami/ Ft. Lauderdale. For more information on any of Rentrak's services, please visit http://www.rentrak.com/.

  Contacts: Rogers & Cowan for Rentrak Corporation
            Sallie Olmsted                         Amanda Bartz
            [phone]                         [phone]
                        

DATASOURCE: Rentrak Corporation



CONTACT:  Sallie Olmsted, [phone], ,

or Amanda Bartz, [phone], , both of Rogers &

Cowan for Rentrak Corporation



Web Site:  http://www.rentrak.com/ 

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