Rentrak Reports Engagement Metrics for Week Ending November 15, 2009

--'Stickiness' Index Measures Viewer Involvement--


PORTLAND, Ore., Nov. 23  /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT), a leader in multi-screen media measurement serving the entertainment and advertising industries, released the "Stickiness" Index for the week of November 9 through November 15, 2009.  The "Stickiness" Index lists the top-25 "stickiest" 30-minute, 60-minute and 120-minute primetime programs based on proprietary information derived from Rentrak's TV Essentials service which tracks anonymous set-top-box viewing information.

The "Stickiness" Index is based on the average percentage of the program viewed, divided by the average percentage viewed for all series of that duration during Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-11pm). Programs with the most engaged viewers will have higher "stickiness" indexes.

Week of 11/09/2009 - 11/15/2009:

Index   Rating

Rank    Rank               Series                  Network        Index 

1      122    Everything She Ever Wanted            LMN           176
2        4    Dancing With the Stars*               ABC           175
3        7    NCIS                                  CBS           167
4      165    Flower Girl                           HALL          163
5       17    The Mentalist                         CBS           156
6       11    Grey's Anatomy                        ABC           156
7       15    The Good Wife                         CBS           155
8       21    CSI: NY                               CBS           153
9       14    CSI: Crime Scene Investigation        CBS           150


10       13    CSI: Miami                            CBS           149

11      164    Sortilegio                            UNIV-B        149

12       10    NCIS: Los Angeles                     CBS           149

13      181    En nombre del amor                    UNIV-B        149

14        8    Desperate Housewives                  ABC           148

15       18    Brothers and Sisters                  ABC           146

16       31    House                                 FOX           145

17      109    White Collar                          USA           145

18       32    The Biggest Loser 8: Second Chances   NBC           142

19        6    Dancing With the Stars**              ABC           142

20       54    Medium                                CBS           142

21      100    Monk                                  USA           142

22      261    Viva el sueno!                        UNIV-B        142

23      182    Ice Twisters                          SYFY          141

24       27    Criminal Minds                        CBS           141

25       41    Bones                                 FOX           140

NOTES:      * 120 Minute 11/09 Telecast
            ** 60 Minute 11/10 Telecast




The "Stickiness" Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min). Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-8pm) programs, includes roll up of air times. Excludes local programming and all premium non ad-supported channels.

About TV Essentials

Rentrak's TV Essentials is a comprehensive suite of research tools that enable customers to analyze anonymous audience viewing of programming and advertising across VOD, DVR, interactive and linear television. Utilizing proprietary technology to process massive amounts of click-stream data, the TV Essentials system is able to aggregate and report second-by-second information from millions of digital set-top boxes. The system can isolate individual market, network, series, or telecast performance, administer national and local estimates, and provide an evaluation of influencing factors such as psychographics and demographics.

About Rentrak Corporation

Rentrak Corporation is an industry-advancing media measurement and research company, serving the most recognizable names in the entertainment industry. Reaching across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak provides unique and actionable insight for our clients and partners. From the introduction of our revolutionary Pay-Per-Transaction® distribution and revenue-sharing system, which equipped Rentrak with the intelligence and ability to deal with large, complex data streams, to the company's exclusive Essentials(TM) suite of services, Rentrak has redefined digital audience measurement. Rentrak is headquartered in Portland, Oregon, with additional offices in Los Angeles, New York City and Miami/ Ft. Lauderdale. For more information on any of Rentrak's services, please visit http://www.rentrak.com/.

Contacts: Rogers & Cowan for Rentrak Corporation 

        Sallie Olmsted                         Amanda Bartz
        [phone]                         [phone]
                    

DATASOURCE: Rentrak Corporation



CONTACT:  Sallie Olmsted, [phone], ,

or Amanda Bartz, [phone], , both of Rogers &

Cowan for Rentrak Corporation



Web Site:  http://www.rentrak.com/ 

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