Rentrak Expands to Russia as Its Newest Box Office Reporting Territory

-New Customers for the Russian Service Include International Distribution Arms of Major Studios-


LOS ANGELES, Oct. 22  /PRNewswire-FirstCall/ -- Rentrak (NASDAQ:RENT), a leader in multi-screen media measurement serving the entertainment and advertising industries, today announced that its Box Office Essentials(TM) suite is now fully operational in Russia, collecting box office ticket sales data in the world's ninth largest motion picture exhibition market.  As part of services offered, Rentrak collects ticket sales data from 800 theater locations incorporating 2800 screens within Russia.

Rentrak is now providing box office ticket sales data and analytical services to Walt Disney Motion Pictures International, Paramount Pictures International, Sony Pictures Releases International, Universal Pictures International, Warner Bros. Pictures International and Central Partnership, a Russian distributor.  Subscribing distributors receive reporting via 24/7 web-browser based access to their respective data including hourly sales, 3-D breakout and theater circuit level reporting, as well as top line industry performance analytics.  As part of its commitment to providing premium services to studio distributors working in Russia, Rentrak has opened a Moscow field office.

"We are very pleased to be opening up Russia as our newest theatrical box office reporting territory," commented Ron Giambra, Executive Vice President, Theatrical Worldwide at Rentrak.  "With the increasing importance of international box office revenue, it is more vital than ever for the motion picture industry to have access to the most timely, accurate and in-depth data and analytical services to maximize distribution operations," Giambra added.

According to Rentrak, 2008 international box office receipts contributed to 62 percent of total global revenue for the motion picture theatrical exhibition category. For the first three quarters of 2009, international box office receipts have driven $12 billion in sales, or 61 percent of worldwide box office receipts for this period.  Rentrak also offers its Box Office Essentials product by direct electronic connection to studio distribution customers in North America (first ranked market), Brazil (12th ranked market), as well as Hong Kong and India (in top 25 ranked markets).

About Box Office Essentials

Box Office Essentials provides each studio with password-protected, real-time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles.  A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions.  Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials® suite of services is redefining media measurement in the digital broadband era.  Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate website at Rentrak.com.

  Contacts:  Rogers & Cowan for Rentrak Corporation
             Sallie Olmsted                    Amanda Bartz
             [phone]                    [phone]
                    

DATASOURCE: Rentrak Corporation



CONTACT:  Sallie Olmsted, [phone], ,

or Amanda Bartz, [phone], , both of Rogers &

Cowan for Rentrak Corporation



Web Site:  http://www.rentrak.com/ 

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