Rentrak Announces Top DVD Sales and Rentals for Week Ending January 3, 2010

LOS ANGELES, Jan. 7  /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ: RENT), today announced the top ten DVD sales and rentals for the prior week based on estimated consumer spending.

According to the company's Retail Essentials and Home Video Essentials tracking services, the top ten selling DVDs and the top ten most-rented motion pictures, per data collected for the week ending January 3, 2010 include:

  Rentrak Top 10 Selling DVDs*






   RANK TITLE                                STUDIO   WEEKS IN RELEASE
   ---- -----                                ------   ----------------
     1  Paranormal Activity                    PAR            1
    --- -------------------                    ---           ---
     2  The Hangover                           WAR            3
    --- ------------                           ---           ---
     3  District 9                             SNY            2
    --- ----------                             ---           ---
        Harry Potter and the Half-Blood
     4  Prince                                 WAR            4
    --- -------------------------------        ---           ---
     5    9                                    UNI            1
    --- ---                                    ---           ---
     6  Inglorious Basterds                    UNI            3
    --- -------------------                    ---           ---
        Glee:  Season 1, Vol. 1 - The Road
     7  to Sectionals                          FOX            1
    --- ----------------------------------     ---           ---
     8  G-Force                                DIS            3
    --- -------                                ---           ---
     9  Public Enemies                         UNI            4
    --- --------------                         ---           ---
    10  Jennifer's Body                        FOX            1
    --- ---------------                        ---           ---

  *Week ended January 2, 2010


  Rentrak Top 10 Renting DVDs






   RANK TITLE                        STUDIO     WEEKS IN RELEASE
   ---- -----                        ------     ----------------
    1   The Hangover                 Warner            3
   ---  ------------                 ------           ---
    2   District 9                    Sony             2
   ---  ----------                    ----            ---
    3   Paranormal Activity        Paramount           1
   ---  -------------------        ---------          ---
    4   A Perfect Getaway          Universal           1
   ---  -----------------          ---------          ---
    5   All About Steve               FOX              2
   ---  ---------------               ---             ---
    6   Inglourious Basterds       Universal           3
   ---  --------------------       ---------          ---
    7     9                      Focus Features        1
   ---  ---                      --------------       ---
    8   Jennifer's Body               FOX              1
   ---  ---------------               ---             ---
    9   Public Enemies             Universal           4
   ---  --------------             ---------          ---
    10  Julie & Julia                 Sony             4
   ---  -------------                 ----            ---





© Rentrak Corporation 2009 -Content in Rentrak Home Entertainment updates is produced and/or compiled by Rentrak Corporation and its Home Entertainment data collection and analytical service, and is covered by provisions of the Copyright Act.  The material presented herein is intended to be available for public use.  You may reproduce the content of the home entertainment updates in any format or medium without first obtaining permission, subject to the following requirements: (1) the material must be reproduced accurately; and (2) any publication or issuance of any part of the material to others must acknowledge Rentrak Corporation as the source of the material.

About Retail Essentials®

Retail Essentials measures weekly consumer sales activity on standard DVD and Blu-ray Disc titles in the U.S. brick-and-mortar channel. No other service provides faster access to in-depth market data and weekly estimations of gross consumer spending. Rentrak delivers sell-through data broken down by DVD title, format, category, genre, TV market and more, within 72 hours after the close of each business week. Clients can access current, weekly, and historical title sales data to competitively benchmark industry performance.

About Home Video Essentials®

Home Video Essentials is Rentrak's exclusive point-of-sale (POS) tracking system, which measures title-level performance via rental transactions on over 65,000 DVD and video game properties in the brickandmortar, online, and kiosk channels across North America. Rentrak is the world's largest processor of rental data, tracking in excess of one billion transactions each year from more than 13,700 storefronts within 72 hours after the close of each business week. Clients are able to identify consumer trends, quantify performance, and benchmark findings against the broader business sector.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries.  The company's Entertainment Essentials® suite of services is redefining media measurement in the digital broadband era.  Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies.  Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage.  For further information, please visit Rentrak's corporate website at http://www.rentrak.com/.

  Contacts:     Sallie Olmsted/Amanda Bartz
                Rentrak Corporation
                310-854-8124/8151


DATASOURCE: Rentrak Corporation



CONTACT:  Sallie Olmsted, [phone], or Amanda Bartz,

[phone], both for Rentrak Corporation



Web Site:  http://www.rentrak.com/ 

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