Rentrak Announces Box Office Numbers for Weekend of January 1, 2010

LOS ANGELES, Jan. 3  /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ: RENT), today announced the weekend theatrical box office numbers for the weekend period of January 1 through January 3, 2010 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of Sunday, January 3, 2010 include:

  Rank  Title         Distributor      Weekend Gross Cume         Locations
  ----  -----         -----------      ------------- ----         ---------
   1 Avatar           20th Century Fox    68,300,000  352,111,074      3461
  -- ------           ----------------    ----------  -----------      ----
   2 Sherlock Holmes  Warner Bros.        38,385,000  140,675,000      3626
  -- ---------------  -----------         ----------  -----------      ----
   3 Alvin And The
     Chipmunks: The
     Squeakquel       20th Century Fox    36,600,000  157,345,259      3747
  -- --------------   ---------------     ----------  -----------      ----
   4 It's Complicated Universal           18,700,135   59,104,880      2897
  -- ---------------  ---------           ----------   ----------      ----
   5 The Blind Side   Warner Bros.        12,650,000  209,052,000      2926
  -- --------------   ------------        ----------  -----------      ----
   6 Up In The Air    Paramount           11,350,000   45,020,000      1895
  -- -------------    ---------           ----------   ----------      ----
   7 The Princess and
     the Frog         Disney              10,013,000   86,085,000      3328
  -- ---------------  ------              ----------   ----------      ----
   8 Did You Hear About
     The Morgans?     Sony                 5,200,000   25,620,000      2718
  -- ---------------  ----                 ---------   ----------      ----
                      The Weinstein
   9 Nine              Company             4,250,000   14,047,000      1412
  -- ---------------  ------------         ---------   ----------      ----
  10 Invictus         Warner Bros.         4,130,000   30,755,000      2170
  -- --------         ------------         ---------   ----------      ----
  11 The Twilight     Summit
     Saga: New Moon   Entertainment        3,605,000  287,752,522      1627
  -- ---------------- -------------        ---------  -----------      ----
  12 Brothers         Lionsgate            1,290,000   27,510,000       858
  -- --------         ---------            ---------   ----------       ---

  Weekend of 1/01/10 to 1/03/10



© Rentrak Corporation 2009 -Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials® theatrical box office data collection and analytical service, and is covered by provisions of the Copyright Act.  The material presented herein is intended to be available for public use.  You may reproduce the content of the box office updates in any format or medium without first obtaining permission, subject to the following requirements: (1) the material must be reproduced accurately; and (2) any publication or issuance of any part of the material to others must acknowledge Rentrak Corporation as the source of the material.

About Box Office Essentials

Box Office Essentials provides each studio with password-protected, real-time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles.  A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions.  Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials® suite of services is redefining media measurement in the digital broadband era.  Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate website at Rentrak.com.

  Contacts: Rogers & Cowan for Rentrak Corporation
            Sallie Olmsted                Amanda Bartz
            [phone]                [phone]
               

DATASOURCE: Rentrak Corporation



CONTACT:  Sallie Olmsted, [phone], ,

or Amanda Bartz, [phone], , both of Rogers &

Cowan for Rentrak Corporation



Web Site:  http://www.rentrak.com/ 

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