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Fahrenheit 9/11 Shatters Home Video Record
Moore's Film Bows as #1 Documentary Debut of All-Time
PORTLAND, Ore., Oct. 13 /PRNewswire-FirstCall/ -- Michael Moore's
politically-charged documentary of the Bush administration, Fahrenheit 9/11,
debuted last week on home video breaking his own record as the #1 documentary
video rental debut of all-time, according to Rentrak's Home Video
Essentials(TM).
Held previously by Moore's Bowling for Columbine, Fahrenheit 9/11 grabbed the
top spot in the U.S. home video rental market as the most watched documentary
debut of all-time with more than 2.6 million DVD and VHS viewers.
With a gross box office revenue of $115 million*, Moore's eagerly anticipated
video of Fahrenheit 9/11 turned 1.36 million copies and earned more than $4.7
million on DVD alone in its first week.
"The fact that Fahrenheit 9/11 ranked #3 overall on the DVD rental charts last
week shows that the American public is doing their research and seeking
information in this election year," said Brad Hackley, vice president of
business development for Home Video Essentials at Rentrak.
Michael Moore now occupies the top two coveted spots in the first week
top-earning video documentary category.
FIRST WEEK COMBINED DVD/VHS RENTAL REVENUE
(DOCUMENTARY CATEGORY)
STREET DVD/VHS
RANK TITLE GENRE STUDIO DATE REV($M)
1 Fahrenheit 9/11 DOC Columbia 10/10/04 $5.46
2 Bowling for Columbine DOC MGM 08/24/03 $1.65
3 Real Cancun, The DOC New Line 07/06/03 $1.26
4 Super Size Me DOC Hart Sharp 10/03/04 $1.03
5 Tupac: Resurrection DOC Paramount 06/20/04 $0.69
6 Touching The Void DOC MGM 06/20/04 $0.55
7 Blue Collar Comedy Tour DOC Warner 06/08/03 $0.41
8 Winged Migration DOC Columbia 11/23/03 $0.24
9 Standing In The Shadows
of Motown DOC Artisan 04/27/03 $0.23
10 American Pimp DOC MGM 12/03/00 $0.12
About Home Video Essentials(TM)
Home Video Essentials(TM) Industry Data Service, part of Rentrak's
Entertainment Essentials(TM) suite of web-based information management and
business intelligence products, is Rentrak's exclusive point-of-sale (POS)
tracking system which measures weekly national consumer spending and
title-level performance via rental transactions on over 40,000 DVD, VHS, and
videogame properties.
About Rentrak Corporation
Rentrak Corporation, based in Portland, Oregon, is the developer of the
Essentials(TM) suite of web-based information management and business
intelligence products used by clients in the media, entertainment, retail and
manufacturing industries. Vertical market editions of Essentials(TM)
applications are customizable to the needs of each licensee, allowing marketers
to collect, manage, analyze and make critical business decisions based on
detailed, real-time point-of-sale and supply chain data. The Essentials(TM)
suite of services offers competitive advantages to executives by providing
timely and actionable insight into their own company's performance in tandem
with valuable perspective against aggregated industry-wide data. For further
information, please refer to Rentrak's corporate Web site at
http://www.rentrak.com/ .
Safe Harbor Statement
When used in this discussion, the words "anticipates," "expects," "intends" and
similar expressions are intended to identify forward-looking statements. Such
statements are subject to certain risks and uncertainties that could cause
actual results to differ materially from those projected. Additional risk
factors that could affect Rentrak's business are described in Rentrak's March
31, 2004, annual report on Form 10K, filed with the Securities and Exchange
Commission and other occasional filings.
Statements about potential future industry trends are forward-looking, subject
to risks and uncertainties, and actual results may differ materially. Readers
are cautioned not to place undue reliance on these statements, which speak only
as of the date of this press release and include many factors that are outside
the direct control of Rentrak. The inclusion of any statement in this release
does not constitute a suggestion by the company or any other person that the
events or circumstances described in such statements are material. The company
does not undertake to publicly update or revise these forward-looking
statements even if experience or future changes make it clear that any
projected results expressed or implied in this release will not be realized.
Contacts:
News Media Investors
Rogers & Cowan Pondel Wilkinson Parham
Sallie Olmsted/Susan Yin Ron Parham
310-201-8824/8845 503-924-1985
solmsted/
* Source: 2004, Rentrak's Box Office Essentials(TM).
DATASOURCE: Rentrak Corporation
CONTACT: media, Sallie Olmsted, +1-310-201-8824, or
, or Susan Yin, +1-310-201-8845, or
, both of Rogers & Cowan, or investors, Ron Parham of
Pondel Wilkinson Parham, +1-503-924-1985, or , all for
Rentrak Corporation
Web site: http://www.rentrak.com/