Denzel Does It Again - 'Man On Fire' Sets Ablaze the U.S. Home Video Market, Debuting as the #1 Video of the Year in Revenue

Denzel Does It Again - 'Man On Fire' Sets Ablaze the U.S. Home
Video Market, Debuting as the #1 Video of the Year in Revenue 


PORTLAND, Ore., Sept. 22  /PRNewswire-FirstCall/ -- Fox's "Man On Fire,"
starring Denzel Washington, scorched the home video market streeting as the #1
title of the year based on first week rental revenue performance, according to
Rentrak's Home Video Essentials.

The film, which also features the ensemble cast Christopher Walken, Dakota
Fanning, Radha Mitchell, and singer Marc Anthony, debuted last Tuesday on home
video earning $11.8 million on volume of 3.5 million combined DVD/VHS units
turned.

"The earning power of Denzel Washington in the entertainment industry is
massive. Absent 'Man On Fire' -- Denzel's talent equity on 'Training Day,'
'John Q.,' 'Out Of Time' and 'Remember The Titans' alone is worth more than a
quarter-billion dollars to date," said Brad Hackley, VP of Business Development
for Rentrak's Home Video Essentials.

"Man On Fire" takes down "Starsky & Hutch's" previous 9-week reign as the
leader in the first-week performer's category.

  Top 5 Renting Videos Year-to-Date: First Week Performance
  (Combined DVD/VHS)
                                                   Street       First Wk
  Rank     Title                     Studio         Date        Rev ($M)
  1        Man On Fire                Fox          9/14/04        11.8
  2        Starsky & Hutch           Warner        7/20/04        10.8
  3        50 First Dates           Columbia       6/15/04        10.0
  4        Something's Gotta Give   Columbia       3/30/04         9.9
  5        Secret Window            Columbia       6/22/04         9.8
  5/Tie    The Butterfly Effect     New Line       7/06/04         9.8



Top 10 rental charts are based on preliminary data. Ranking are subject to
change upon receipt of additional data. Up-to-date information on video and
videogame rentals are available on Home Video Essentials. Home Video Essentials
is a product of Rentrak Corporation.

    For more information, contact:
    Sallie Olmsted
    Rogers & Cowan
    310-201-8824
    

DATASOURCE: Rentrak Corporation



CONTACT:  Sallie Olmsted of Rogers & Cowan, [phone], or

, for Rentrak Corporation



Web site:  http://www.rentrak.com/ 

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