Rent the Runway (NASDAQ:RENT)
Historical Stock Chart
From Jul 2019 to Jul 2024
![Click Here for more Rent the Runway Charts. Click Here for more Rent the Runway Charts.](/p.php?pid=staticchart&s=N%5ERENT&p=8&t=15)
Comcast and Rentrak to Trial Video on Demand Measurement System
PORTLAND, Ore., and PHILADELPHIA, March 23 /PRNewswire-FirstCall/ -- Comcast,
the country's leading cable and broadband communications provider, and Rentrak
Corporation today announced an agreement to conduct a trial of VOD
Essentials(TM), a system created by Rentrak that measures and reports anonymous
video-on-demand (VOD) usage data.
The trial is scheduled to begin in May in the Philadelphia area. VOD Essentials
will deliver an in-depth analysis of aggregate VOD viewership data that will
help multiple system operators (MSOs) and programmers analyze data to better
understand viewer preferences for on-demand content.
"As video on demand continues to experience tremendous growth, we recognize the
importance of accurately measuring viewership, and this trial is the first step
toward that goal," said Page Thompson, Vice President, Marketing, New Video
Products for Comcast. "We're looking forward to working with our content
partners and Rentrak to develop standardized reporting metrics that will provide
valuable data to operators and programmers."
Added Ken Papagan, Executive Vice President, New Business Development and
Strategic Planning at Rentrak, "Comcast's foresight to recognize an industry
need to capture and analyze VOD content performance data, at a market-to-market
level, is another indicator of Comcast's consistent leadership within the cable
industry. We are very pleased that Comcast selected Rentrak and VOD Essentials
to participate in this very important trial that will help pave the way toward
more efficient and accurate VOD usage measurement."
Comcast's ON DEMAND VOD service currently is available to approximately 50
percent of the company's customers. Offering customers more than 1,800
programming choices, including shows from leading cable and broadcast networks
as well as movie and premium provider content, the service is expected to be
available to 80 percent of Comcast's customers by year-end 2004.
About Comcast
Headquartered in Philadelphia, Comcast Cable is a division of Comcast
Corporation, a developer, manager and operator of broadband cable networks and
provider of programming content. With a presence in 22 of the top 25 United
States markets, Comcast is one of the leading communications, media and
entertainment companies in the world. Providing basic cable, Digital Cable,
high-speed Internet and telephone services, Comcast is the company to look to
first for the communications products and services that connect people to what's
important in their lives. The company's 59,000 employees serve more than 21
million customers.
About Rentrak Corporation
Rentrak Corporation, a Portland, Oregon-based information management and
business intelligence company, is the developer of the Essentials(tm) suite of
information management products that are used by clients in the media,
entertainment, retail and manufacturing industries. Through the specialized
vertical market editions of the Essentials web-based applications that are
customized to the needs of each licensee, marketers are able to collect, manage
and analyze detailed point-of-sale and supply chain data on a real-time basis.
The Essentials(TM) suite of services offers bottom-line enhancing and
competitive advantages to executives by providing timely and actionable insight
into both their own company's performance, as well as perspective from access to
aggregated industry-wide data. For further information, please refer to
Rentrak's corporate Web site at http://www.rentrak.com/ .
Press Contacts
Rentrak
Sallie Olmsted
310-201-8824
Comcast
Jenni Moyer
215-851-3311
DATASOURCE: Rentrak Corporation
CONTACT: Sallie Olmsted, +1-310-201-8824, for Rentrak; orJenni Moyer,
+1-215-851-3311, for Comcast
Web site: http://www.rentrak.com/