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Share Name | Share Symbol | Market | Type |
---|---|---|---|
RealReal Inc | NASDAQ:REAL | NASDAQ | Common Stock |
Price Change | % Change | Share Price | Bid Price | Offer Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
---|---|---|---|---|---|---|---|---|---|---|
-0.09 | -2.82% | 3.10 | 3.01 | 3.13 | 3.21 | 3.00 | 3.19 | 1,985,917 | 21:30:00 |
At first glance, the installation, created in collaboration with Mythology, may appear to be a new The RealReal store opening, but, at closer look, will reveal a ‘store’ whose stock consists entirely of non-shoppable luxury dupes confiscated during our authentication process; these 35 bags are impossible to decipher as fakes with the naked eye. They won’t be for sale because this store will never open or sell anything. In fact, in an office above the store, reminiscent of the back rooms of Canal Street where the ‘best’ fakes are sold, we’ll hold activations that honor the what’s real, including an open invitation to turn in counterfeits one day each month for a chance to win the real thing from The RealReal and conversations with thought leaders from our community.
Strategically timed to New York’s high season for tourism and counterfeit-buying, the installation will live on Canal Street through early September.
Unlike fast fashion, the underbelly of counterfeit culture is less discussed; counterfeits harm the environment, are often produced unethically and undermine genuine brands. Our commitment to authenticity goes beyond our business; it’s about protecting the planet and ethical practices. “
For more information on this initiative, dates we are accepting counterfeits, the implications of counterfeits, and how we know what’s real, please visit therealreal.com.
For hi res imagery of the installation, courtesy of Olympia Shannon, please utilize this link.
‘Hours’ are listed on the window, specifying the store is ‘Closed’ Monday - Sunday; passersby can scan a QR code on the window, taking them to this page to learn more about the installation.
The Counterfeit CrisisSources listed on therealreal.com
The RealReal’s Authentication Process
More About This InitiativeOn June 22, July 20 and August 17, The RealReal will be accepting counterfeit handbags at 301 Canal Street. Those who turn in a bag, no questions asked, will be entered to win the real thing.
Also starting June 13, a curation of Canal Street-inspired handbags and accessories is available on therealreal.com; authentic versions of frequently counterfeited handbags – the Louis Vuitton Speedy, Hermes Birkin, Chanel Flap Bag, Dior and Goyard totes – along with Gucci belts, Rolex watches, Cartier Love bracelets, logo sunglasses and more.
About The RealRealThe RealReal is the world’s largest online marketplace for authenticated, resale luxury goods, with more than 36 million members. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items. We have hundreds of in-house gemologists, horologists and brand authenticators who inspect thousands of items each day. As a sustainable company, we give new life to pieces by thousands of brands across numerous categories—including women's and men's fashion, fine jewelry and watches, art and home—in support of the circular economy. We make selling effortless with free virtual appointments, in-home pickup, drop-off and direct shipping. We handle all of the work for consignors, including authenticating, using AI and machine learning to determine optimal pricing, photographing and listing their items, as well as shipping and customer service.
About MythologyMythology is an independent creative company based in NYC, founded and led by Anthony Sperduti, with partners Fernando Music, Ted Galperin and Audrey Attal. Our multidisciplinary team of writers, designers, art directors, strategists and architects is built to turn businesses into beloved brands through our core disciplines of branding, advertising and retail design. Since our inception, we have partnered with iconic brands such as A24, Allbirds, Google, Sweetgreen, Target, Universal Studios, Warby Parker, Live Nation, Mattel, JUST, Peloton, and Tesla. Visit https://www.mythology.com for more.
Press Contact: Mallory.Johnston@therealreal.com
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