Rocky Brands, Inc. Announces Footwear Order from the Defense Logistics Agency

Rocky Brands, Inc. (NASDAQ:RCKY) today announced that it has received a purchase agreement from the Defense Logistics Agency to produce general purpose safety boots for the United States Navy.

Under the terms of the purchase agreement, the Defense Logistics Agency has the right to purchase approximately $27 million of these boots through May 2022. The first shipment from this agreement is expected to occur in the third quarter of 2019. All of these boots will be manufactured in the Company’s factory in Moca, Puerto Rico.

Jason Brooks, Chief Executive Officer, stated, “We are very pleased to have been awarded this contract to produce safety boots for the U.S. Navy. This order is on top of our existing agreements and will add approximately $2 million in incremental military segment sales this calendar year. Importantly, with the increased operating efficiencies in our company-operated manufacturing facility from the growth in our commercial military business, we expect gross margins for this most recent contract to be in-line with recent segment trends.”

About Rocky Brands, Inc.

Rocky Brands, Inc. is a leading designer, manufacturer and marketer of premium quality footwear and apparel marketed under a portfolio of well recognized brand names including Rocky®, Georgia Boot®, Durango®, Lehigh®, and the licensed brand Michelin®.

Safe Harbor Language

This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities and Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created thereby. Those statements include, but may not be limited to, all statements regarding intent, beliefs, expectations, projections, forecasts, and plans of the Company and its management and include statements in this press release regarding expected timing of shipments (paragraph 2) and expectations as to gross margins (paragraph 3). These forward-looking statements involve numerous risks and uncertainties, including, without limitation, the various risks inherent in the Company’s business as set forth in periodic reports filed with the Securities and Exchange Commission, including the Company’s annual report on Form 10-K for the year ended December 31, 2018 (filed March 13, 2019) and quarterly report on Form 10-Q for the period ended March 31, 2019 (filed May 9, 2019). One or more of these factors have affected historical results, and could in the future affect the Company’s businesses and financial results in future periods and could cause actual results to differ materially from plans and projections. Therefore there can be no assurance that the forward-looking statements included in this press release will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should not be regarded as a representation by the Company or any other person that the objectives and plans of the Company will be achieved. All forward-looking statements made in this press release are based on information presently available to the management of the Company. The Company assumes no obligation to update any forward-looking statements.

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ROCKY BRANDS, INC.Company:Thomas D. Robertson Chief Financial Officer(740) 753-1951

Investor Relations:ICR, Inc.Brendon Frey(203) 682-8200