Nordic Gaming Launches Online Bingo With Playtech

DOUGLAS, Isle of Man, January 24, 2011 /PRNewswire-FirstCall/ --

- Playtech's Virtue Fusion Becomes Online Bingo Supplier to Nordic Gaming, Including NordicBet.com, Triobet.com and Tobet.com

Playtech Ltd, the international designer, developer and licensor of software for the online, mobile, TV and land-based gaming industry, has established a bingo licensing agreement with Nordic Gaming for NordicBet.com, Triobet.com and Tobet.com.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090929/360954 )

Nordic Gaming will become Virtue Fusion's second major Scandinavian bingo licensee, confirming its capabilities in the region. It will see Nordic Gaming add online bingo to its sportsbook, poker, casino and games offerings at all three of its sites through Playtech's award-winning Virtue Fusion platform.

Playtech's Virtue Fusion is the world's leading developer and licensor of internet bingo products and operates in 12 languages and six currencies. Nordic Gaming's localised and specialised offerings will benefit from their feature-rich products and unrivalled prize pool liquidity.

Mor Weizer, Playtech's Chief Executive, said: 'It gives us great pleasure to announce this agreement with Nordic Gaming, an operator with impressive B2C marketing capabilities and a strong local profile. The deal expands Playtech's increasing portfolio of significant operators across Europe and to what is already a strong presence in the Scandinavian region.'

Ben Clemes, Nordic Gaming Head of Casino Operations, said: 'Launching bingo is something that we have been planning for a long time and we at Nordic Gaming are very confident that we have chosen the right partners to do this with in Playtech and its Virtue Fusion network.'

About Playtech

Playtech develops unified software platforms and content for the remote and land-based gaming industry. Leading gaming applications include casino, poker, bingo, sports betting, live gaming, casual and fixed odds games. Playtech provides licensees with the tools to maximise cross-selling opportunities, player loyalty and yield, all through the powerful management interface - the IMS. The system's fully integrated, cross-platform capability enables players to access online, broadcast, mobile and server-based gaming terminals, through a single account.

New licensees include existing online operators upgrading or diversifying their offering, land based casino groups, government sponsored companies such as lotteries, and new entrants making their online gaming debut, particularly in the newly regulated markets.

Founded in 1999, Playtech is headquartered in the Isle of Man and has over 1,000 employees located in development centres in five countries, the majority of whom are engaged in research and development of current and future gaming technologies.

http://www.playtech.com

About Virtue Fusion

Based and licensed in Alderney, Virtue Fusion, the world's leading developer and licensor of internet bingo products and winner of 'Best Bingo software' as voted by the industry at this year's Bullet Bingo Summit 2010, was acquired by Playtech Ltd in February 2010.

The Virtue Fusion multi-lingual and multi-currency European network offers the largest bingo prizes to be found, with peak traffic of over 9,500 concurrent players driving over GBP100,000,000 in total stakes-per-month.

Developing bingo and networked gaming solutions for the online gambling industry, some of the world's best-known gaming operators, bookmakers, land-based operators and media companies use Virtue Fusion's bingo solutions, including Unibet, Maria Bingo, Bingo.com, Mecca, Ladbrokes, William Hill, Sky, Bet365, Crown Bingo, Virgin and Paddy Power.

http://www.virtuefusion.com

Nordic Gaming Group Nordic Gaming Group Ltd. has been expanding rapidly in Europe since its founding in 2002. All three of its brands, NordicBet, Triobet and Tobet, offer a competitive gaming and betting service that attracts customers from all over the world, but their main focus is on European sports, including a wide range of local sports in their target countries.

The NordicBet brand focuses on Denmark, Norway, Sweden and Finland. Triobet is NGG's Baltic brand, covering Estonia, Latvia and Lithuania. Tobet, meanwhile, is geared toward the lucrative Polish, Hungarian and Romanian markets. For further information contact:

    Playtech Ltd                            [phone]
    Mor Weizer, Chief Executive Officer
    Ross Hawley, Director of Investor Relations
    c/o Pelham Bell Pottinger

    Square in the Air                       [phone]
    Ollie Drew

    Pelham Bell Pottinger                   [phone]
    David Rydell / Olly Scott / Guy Scarborough

SOURCE Playtech

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