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Share Name | Share Symbol | Market | Type |
---|---|---|---|
Prospect Capital Corporation | NASDAQ:PSEC | NASDAQ | Common Stock |
Price Change | % Change | Share Price | Bid Price | Offer Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
---|---|---|---|---|---|---|---|---|---|---|
0.08 | 1.46% | 5.57 | 5.56 | 5.57 | 5.57 | 5.50 | 5.50 | 988,383 | 18:01:44 |
SANTA BARBARA, Calif., May 12, 2021 /PRNewswire/ -- Refuel Agency, the largest provider of media + marketing services to reach teen, college, military and multicultural consumers throughout the U.S., released research findings that teens pay attention to cause-related public service announcements more than they do influencers, athletes, or celebrities.
Derek White, CEO of Refuel Agency, explains "As digital natives, teens are often believed to be primarily influenced by online personalities, however we found that the changemakers of tomorrow are highly engaged with their environments and their peers—and they aren't necessarily looking to online personalities or influencers for information about causes."
Key findings include:
The findings show that teens are influenced by in-school media, which sparks conversation with trusted peers in an environment that is already dedicated to learning. White explains, "Brands and agencies looking to make an impact with cause-related marketing initiatives need to insert their campaigns into these teen-centric feedback loops—introducing their campaigns as conversation starters that teens will amplify with their friends, in their schools, and on social media."
For complete survey results, visit https://www.refuelagency.com/teen-explorer-social-cause.
About Refuel
Refuel Agency helps advertising agencies and clients boost their campaigns by offering both omni-channel solutions targeted at Military, Teen, College and Multicultural markets. Majority owned by Prospect Capital (NASDAQ: PSEC) a leading Business Development Company with over $6B in investment assets, Refuel Agency has worked with almost half of all Fortune 500 companies across multiple ad categories, reaching over $1.5B in total billings. Refuel is headquartered in Santa Barbara with offices in New York, Los Angeles and Princeton.
View original content to download multimedia:http://www.prnewswire.com/news-releases/cause-related-psas-influence-teens-more-than-athletes-or-celebrities-is-the-finding-from-refuel-agency-research-301289735.html
SOURCE Refuel Agency
Copyright 2021 PR Newswire
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