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Share Name | Share Symbol | Market | Type |
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Perficient Inc | NASDAQ:PRFT | NASDAQ | Common Stock |
Price Change | % Change | Share Price | Bid Price | Offer Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
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0.27 | 0.37% | 74.15 | 72.95 | 75.95 | 74.37 | 73.88 | 73.94 | 657,995 | 01:00:00 |
Research Indicates the EV Buying Experience is More Aligned with Customer Preferences
Perficient, Inc. (Nasdaq: PRFT) (“Perficient”), the leading global digital consultancy transforming the world’s largest enterprises and biggest brands, today unveiled research findings that show striking disparities in customer buying experiences between buyers who purchased electric vehicles (EVs) and buyers of internal combustion engine (ICE) and hybrid vehicles.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230927472262/en/
With the increase of EV models from traditional automotive manufacturers, the competition among automakers for EV buyers is intensifying. Yet according to Perficient’s study, the adoption of EVs remains a struggle across the industry due to the misperceptions original equipment manufacturers (OEMs) and dealers have about the customer buying experience. Nevertheless, 31% of non-EV owners plan to purchase an EV in the next two years, and only 3% are not open to it.
For generations, the traditional car-buying experience has been fraught with high-pressure sales tactics, haggling, and a lack of trust between consumers and dealerships. Among other factors, Perficient’s research found that this outdated model deters potential EV car buyers. Specifically, Perficient found that:
But the same cannot be said for EV dealership experiences. According to Perficient’s study, 96% of EV buyers, especially Tesla owners, feel satisfied with their in-person buying experience, and 71% consider the relationship with the dealer or showroom important or very important when making a purchase.
“The success EV brands like Tesla are experiencing stems from their customer-first approach and seamless experiences across the entire purchasing journey,” said Keith Tomatore, automotive industry lead, Perficient. “If traditional automotive players want to compete effectively and gain EV market share, they need to embrace a more modern buyer journey consumers have come to expect.”
There are data-backed strategies that OEMs and dealers can take to gain market share and improve the car-buying experience, including:
“Our research underscores the pivotal role that customer experience plays in the EV adoption journey,” said Eve Sangenito, principal of digital marketing and customer experience consulting, Perficient. “Car buyers are more likely to purchase an EV when they understand the product and can make an informed purchase. EV brands have listened to consumers and crafted buying experiences that cater to their expectations.”
Visit Perficient.com to learn more about the results of Perficient’s EV research study and access the full report titled “Perficient Research Reveals an Opportunity for Legacy Automakers and Dealers to Improve Customer Experience and Accelerate the Adoption of Electric Vehicles.”
Having served more than 150 leading OEMs, dealers, suppliers, and emerging mobility companies globally, Perficient’s automotive industry experts champion a digital-first, customer-driven approach to connected vehicles, electrification, omnichannel commerce, and the future of transportation. To learn more about Perficient’s automotive expertise, follow us on Twitter and LinkedIn.
About Perficient’s EV Research Study
To better understand consumers, both current EV owners and non-EV owners, Perficient surveyed a mix of 1,012 individuals across regions, ages, and genders. The survey collected 502 responses from ICE vehicle or hybrid owners and 510 from EV owners between May 15 and June 5, 2023.
Additionally, Perficient conducted 45-minute interviews with 20 car owners (a mix of electric, traditional ICE, and hybrid vehicles) and seven dealers to gain more in-depth insight into perceptions, motivations, and behaviors.
About Perficient
Perficient is the leading global digital consultancy. We imagine, create, engineer, and run digital transformation solutions that help our clients exceed customers’ expectations, outpace competition, and grow their business. With unparalleled strategy, creative, and technology capabilities, we bring big thinking and innovative ideas, along with a practical approach to help the world’s largest enterprises and biggest brands succeed. Traded on the Nasdaq Global Select Market, Perficient is a member of the Russell 2000 index and the S&P SmallCap 600 index. For more information, visit www.perficient.com.
Safe Harbor Statement
Some of the statements contained in this news release that are not purely historical statements discuss future expectations or state other forward-looking information related to financial results and business outlook for 2023. Those statements are subject to known and unknown risks, uncertainties, and other factors that could cause the actual results to differ materially from those contemplated by the statements. The forward-looking information is based on management’s current intent, belief, expectations, estimates, and projections regarding our company and our industry. You should be aware that those statements only reflect our predictions. Actual events or results may differ substantially. Important factors that could cause our actual results to be materially different from the forward-looking statements include (but are not limited to) those disclosed under the heading “Risk Factors” in our most recently filed annual report on Form 10-K and other securities filings.
View source version on businesswire.com: https://www.businesswire.com/news/home/20230927472262/en/
Connor Stieferman, Communications Manager 314-529-3595 Connor.Stieferman@perficient.com
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