Statement of Changes in Beneficial Ownership (4)

FORM 4 [ ] Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES	OMB APPROVAL OMB Number: 3235-0287 Estimated average burden hours per response... 0.5
	Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940

1. Name and Address of Reporting Person * NUNNELLY JOHN N	2. Issuer Name and Ticker or Trading Symbol NATIONAL RESEARCH CORP [ NRCI ]	5. Relationship of Reporting Person(s) to Issuer (Check all applicable) __ X __ Director                      _____ 10% Owner _____ Officer (give title below)      _____ Other (specify below)
(Last)          (First)          (Middle) P.O. BOX 2175	3. Date of Earliest Transaction (MM/DD/YYYY) 5/17/2018
(Street) AMHERST, MA 01004 (City)        (State)        (Zip)	4. If Amendment, Date Original Filed (MM/DD/YYYY)	6. Individual or Joint/Group Filing (Check Applicable Line) _ X _ Form filed by One Reporting Person ___ Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security (Instr. 3)	2. Trans. Date	2A. Deemed Execution Date, if any	3. Trans. Code (Instr. 8)		4. Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	5/17/2018		M		7821	A	$24.35	48960	D
Common Stock	5/17/2018		F		5464	D	$34.85	43496	D
Common Stock	5/17/2018		M		25957	A	$16.89	69453	D
Common Stock	5/17/2018		F		12580	D	$34.85	56873	D
Common Stock	5/17/2018		S (1)		24979	D	$34.7056   (2)	31894	D
Common Stock	5/18/2018		M		10043	A	$16.89	41937	D
Common Stock	5/18/2018		F		4916	D	$34.50	37021	D
Common Stock	5/18/2018		M		2950	A	$14.95	39971	D
Common Stock	5/18/2018		F		1278	D	$34.50	38693	D
Common Stock	5/18/2018		S (1)		5900	D	$34.4436   (3)	32793	D
Common Stock	5/18/2018		S (1)		899	D	$34.8821   (4)	31894	D

Table II - Derivative Securities Beneficially Owned ( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivate Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Trans. Date	3A. Deemed Execution Date, if any	4. Trans. Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Director Stock Option (Right to Buy)	$24.35	5/17/2018		M			7821	5/9/2018	5/9/2027	Common Stock	7821	$0	0	D
Director Stock Option (Right to Buy)	$16.89	5/17/2018		M			25957	5/9/2014	5/9/2023	Common Stock	25957	$0	10043	D
Director Stock Option (Right to Buy)	$16.89	5/18/2018		M			10043	5/9/2014	5/9/2023	Common Stock	10043	$0	0	D
Director Stock Option (Right to Buy)	$14.95	5/18/2018		M			2950	5/8/2015	5/8/2024	Common Stock	2950	$0	33050	D
Director Stock Option (Right to Buy)	$9.73							5/6/2012	5/6/2021	Common Stock	28763		28763	D

Explanation of Responses:
(1)	The reported transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 29, 2018.
(2)	The price in Column 4 is a weighted average price. The prices actually received ranged from $34.35 to $34.90. The reporting person has provided to the issuer, and will provide to any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares sold at each price within the range for all transactions reported in this Form 4 utilizing an average weighted price.
(3)	The price in Column 4 is a weighted average price. The prices actually received ranged from $33.7343 to $34.7193. The reporting person has provided to the issuer, and will provide to any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares sold at each price within the range for all transactions reported in this Form 4 utilizing an average weighted price.
(4)	The price in Column 4 is a weighted average price. The prices actually received ranged from $34.75 to $34.95. The reporting person has provided to the issuer, and will provide to any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares sold at each price within the range for all transactions reported in this Form 4 utilizing an average weighted price.

Reporting Owners
Reporting Owner Name / Address	Relationships
	Director	10% Owner	Officer	Other
NUNNELLY JOHN N P.O. BOX 2175 AMHERST, MA 01004	X

Signatures
/s/ Russell E. Ryba, Attorney-in-Fact for John N. Nunnelly		5/21/2018
** Signature of Reporting Person		Date

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
*	If the form is filed by more than one reporting person, see Instruction 4(b)(v).
**	Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
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