OpenFeint Now Available in China to 800 Million Mobile Phone Users Through "The9 Game Zone"

BURLINGAME, Calif. & SHANGHAI, April 26, 2011 /PRNewswire-Asia-FirstCall/ -- OpenFeint, Inc. and The9 Limited (NASDAQ: NCTY) ("The9"), an online game operator and developer in China, today announced that "The9 Game Zone" powered by the largest mobile social gaming network OpenFeint is now officially available in China. "The9 Game Zone" is a mobile social gaming platform for Chinese gamers (http://m.the9.com). As a localized version of OpenFeint, The9 Game Zone is a new distribution channel for mobile game developers looking to expand to China.

The9 Limited is one of the earliest providers of social networking services and online games in China. Familiar with the distribution, payment, and intellectual property issues specific to the Chinese game market, The9 is well equipped to help game developers launch games in China.

"We're thrilled to partner with The9 in China. With the launch of The9 Game Zone in China, OpenFeint is opening a great global distribution channel for game developers," said Jason Citron, CEO of OpenFeint, Inc.

The9 Game Zone provides developers with development tools. By using its SDK, mobile game developers can transform traditional stand-alone mobile games into interactive, social online games. With future product updates, developers will also be able to cross-promote their games, monetize users with the sale of virtual goods and virtual currency, display advertisements, and more revenue-making activities.

OpenFeint, Inc. announced last week that it was acquired by GREE, Inc., Japan's leading mobile social gaming platform. Combined, these networks reach over 100 million registered users and 5,400 games on mobile platforms like Apple's iOS and Google's Android.

"With the launch of The9 Game Zone powered by OpenFeint, this leading mobile social game platform is now officially introduced to Chinese users and developers," said Mr. Jun Zhu, The9's Chairman and Chief Executive Officer, "I hope that more developers will have co-operation with the platform and mobile game users can experience the fun in making friends through playing games and competition at The9 Game Zone."

OpenFeint, Inc. and The9 are committed to bringing high quality content to China and Android. Last month, the two companies announced a strategic partnership with the US $100 million Fund9 to help fund games that move from iOS to Android.

About The9 Limited

The9 Limited is an online game operator and developer in China. The9 directly, or through affiliates, operates licensed MMORPGs including Soul of The Ultimate Nation™, Atlantica and Kingdom Heroes 2 Online in mainland China. The9 has also obtained exclusive licenses to operate other online games in mainland China, including Seoyugi, Planetside 2 and Free Realms. In addition, The9 operates its proprietary MMORPG World of Fighter, and web and SNS game Winning Goal, in mainland China and overseas. The9 is also developing various proprietary games, including ShenXianZhuan, Firefall and other MMORPG, web and SNS games. In 2010, The9 established its Mobile Business Unit to focus on mobile internet business.

About OpenFeint

OpenFeint is the largest mobile social gaming network with over 77 million registered users and 5,400 games. OpenFeint, Inc. is part of GREE, Inc., the largest mobile social gaming platform in Japan. Developers interested in more information about OpenFeint and its leading mobile social gaming technology should visit OpenFeint.com/Developers.

For further information, please contact:
Ms. Phyllis Sai
Manager, Investor Relations
The9 Limited
Tel:    [phone]
Email: [e-mail]
Website: http://www.corp.the9.com
Ken Johnston
VSCpr for OpenFeint
OpenFeint, Inc.
Email: [e-mail]

SOURCE The9 Limited

Copyright 2011 PR Newswire