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Share Name | Share Symbol | Market | Type |
---|---|---|---|
Magnite Inc | NASDAQ:MGNI | NASDAQ | Common Stock |
Price Change | % Change | Share Price | Bid Price | Offer Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
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-0.2683 | -1.97% | 13.3517 | 7.95 | 13.53 | 13.66 | 13.41 | 13.55 | 953,553 | 05:00:03 |
The research finds Australian streaming audiences are leaned into streaming content, and that it captures audience attention better than social media. 92% of ad-supported streamers view streaming content for more than 30 minutes each time they tune in and those who only watch ad-supported streaming are watching over 2 hours a day, on average. Comparatively, the majority of social media users1 (70%) state they launch social media apps multiple times throughout the day and each session is brief, lasting just a few minutes.
“We’re witnessing a transformation of the TV landscape as ad-supported streaming viewership is achieving scale throughout Australia and almost as many consumers are watching TV shows on streaming services with ads as traditional TV,” said Juliette Stead, Head of JAPAC at Magnite. “Streaming TV’s immersive viewing environment captures viewers’ attention for longer periods than social media and wins in terms of ad attention and recall, making this an effective channel brands should be actively exploring.”
Key findings from Magnite’s study include:
To explore additional insights, please click here.
MethodologyMagnite engaged Harris Interactive to execute an online survey of 1,242 respondents in Australia from May 24 - June 1, 2023. The respondents are people ages 16-74 who watch 7+ hours of TV (including streaming) a week.
About MagniteWe’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world's leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
Media Contact:Einsteinz CommunicationsCarlotta Vittoricarlotta@einsteinz.com.au0449 207 228
1Social media users are those who use one or more of the following platforms: YouTube, Facebook, Instagram, Snapchat, TikTok or Twitter
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