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Share Name | Share Symbol | Market | Type |
---|---|---|---|
Magnite Inc | NASDAQ:MGNI | NASDAQ | Common Stock |
Price Change | % Change | Share Price | Bid Price | Offer Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
---|---|---|---|---|---|---|---|---|---|---|
0.28 | 1.98% | 14.39 | 13.80 | 15.00 | 14.52 | 14.27 | 14.48 | 1,260,813 | 05:00:03 |
As streaming offerings expand in line with rising viewership, the study finds the majority of viewers prefer ad-supported options and 82% watch some form of ad-supported content, with 78% watching internet delivered content across multiple devices.
“Streaming TV is transforming the way audiences watch television content. With the number of ad-supported viewers only set to grow, brands will enjoy new advertising opportunities as a result of these consumers’ deep engagement and cross-device consumption habits,” said Sam Wilson, Managing Director of CTV, EMEA, at Magnite. “We commissioned this study to empower advertisers and media owners with actionable insights into audience behaviour that will enable them to capitalise upon the streaming opportunity ahead.”
Key findings from Magnite’s study include:
To explore additional insights, please click here.
MethodologyMagnite engaged Harris Interactive to execute an online survey of 5,306 respondents across the UK, Spain, Italy, Germany, and France from December 22, 2022 - January 11, 2023. The respondents are people ages 16-74 who watch 7+ hours of TV a week.
About MagniteWe’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world's leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
Media Contact:Megan Hughesmhughes@magnite.com
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