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Share Name | Share Symbol | Market | Type |
---|---|---|---|
Magnite Inc | NASDAQ:MGNI | NASDAQ | Common Stock |
Price Change | % Change | Share Price | Bid Price | Offer Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
---|---|---|---|---|---|---|---|---|---|---|
-0.16 | -1.12% | 14.11 | 13.97 | 14.76 | 14.5099 | 13.9702 | 14.27 | 1,717,730 | 21:02:20 |
TV viewers across different formats are embracing the value exchange between advertising and lower-priced access to premium content, with eight in 10 TV viewers indicating that they would choose to watch free or reduced-cost ad-supported content. In addition, 65% of streamers stated they feel it’s unnecessary to pay for an ad-free service when the same content with ads is available for a lesser fee.
“Streaming TV is paving the way toward a transformed television landscape, with ad-supported content continuing to appeal to consumers and propel streaming’s growth in Japan,” said Ken Harada, Managing Director of Japan at Magnite. “Our research shows that streaming content is being consumed across more devices than ever before, unlocking more opportunities for brands to forge greater connections with their desired audiences and boost impact across screens.”
Key findings from Magnite’s study include:
To explore additional insights, please click here.
MethodologyMagnite engaged Harris Interactive to execute an online survey of 1,243 respondents in Japan from April 25 - May 5, 2023. The respondents are people ages 16-74 who watch 7+ hours of TV a week.
About MagniteWe’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world's leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
Media Contact:Megan Hughesmhughes@magnite.com
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