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Share Name | Share Symbol | Market | Type |
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Magnite Inc | NASDAQ:MGNI | NASDAQ | Common Stock |
Price Change | % Change | Share Price | Bid Price | Offer Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
---|---|---|---|---|---|---|---|---|---|---|
-0.65 | -4.79% | 12.93 | 12.50 | 13.19 | 13.46 | 12.87 | 13.31 | 1,447,125 | 01:00:00 |
According to the study, streamers in Indonesia spend an average of two hours a day watching streaming content and demonstrate high levels of cross-device viewing habits. While smartphones are the primary device used to consume TV content, 61% of ad-supported viewers watch on smart TVs always or most of the time in a typical week. Their cross-screen engagement creates meaningful connections as nearly all (97%) ad-supported streamers are more likely to make a purchase from a brand they engaged with across multiple devices.
“Ad-supported streaming in Indonesia is experiencing continued growth as viewers gravitate toward accessible, premium television content,” said Gavin Buxton, Managing Director of Asia at Magnite. “Our research highlights streaming’s ability to drive brand visibility and trust and that viewer engagement extends beyond the streaming content to the accompanying advertising as well. As streaming continues to scale, brands should look to this channel to drive impact among a highly engaged audience.”
“Magnite’s research findings validate the effectiveness of ad-supported streaming and its ability to engage viewers for long periods by providing an immersive, cross-screen experience,” said Yogi Triharso, Head of Emtek Digital Data and Programmatic. “The shift towards ad-supported streaming content presents a prime opportunity for brands to capitalize on OTT platforms like Vidio. Leveraging this avenue enables diversification of marketing strategies, facilitating adept navigation of the dynamic streaming market while broadening audience reach.”
“The combination of high quality content and a seamless user experience is fueling the increase of ad-supported streaming in Indonesia,” said Anurag Sure, Lead Biddable, Mindshare Unilever Indonesia. “Magnite’s research underscores streaming as an influential channel that brands should consider when evaluating their media strategies given the high engagement of ad-supported streamers across various devices. This offers brands a valuable opportunity to bolster their connections with consumers and amplify the scope of their advertising initiatives across different screens.”
Additional key findings from Magnite’s study include:
To explore additional insights from the full report, please click here. Further individual market reports will follow in the coming months.
MethodologyMagnite engaged Harris Interactive to execute an online survey of 1,368 respondents in Indonesia from September 7 - 19, 2023. The respondents are people ages 18-74 who watch 7+ hours of TV a week, including streaming.
About MagniteWe’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world's leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
Media Contact:
Megan Hughes mhughes@magnite.com
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