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Share Name | Share Symbol | Market | Type |
---|---|---|---|
Magnite Inc | NASDAQ:MGNI | NASDAQ | Common Stock |
Price Change | % Change | Share Price | Bid Price | Offer Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
---|---|---|---|---|---|---|---|---|---|---|
-0.2683 | -1.97% | 13.3517 | 7.95 | 13.53 | 13.66 | 13.41 | 13.55 | 953,553 | 05:00:03 |
As streaming reaches a new level of maturity in the LATAM market, the study finds that demand for ad-supported content is increasing. Among those who watch streaming TV, 83% are watching content with ads. Importantly, ad-supported streaming TV viewers are watching just as many hours of programming as ad-free viewers (15 hours) each week, showing that advertising does not negatively impact the viewers’ engagement.
“Streaming is revolutionizing the way audiences consume television content globally and we completed this study to better understand how this trend is taking shape in Latin America,” said Rafael Pallarés, Vice President of LATAM at Magnite. “It’s clear from the results of our research that Latin Americans are embracing streaming TV. The overwhelming popularity of streaming TV and viewers’ acceptance of ad-supported models signal future growth of advertising in this format and more opportunities for both publishers and advertisers.”
Key findings from Magnite’s study include:
To explore additional insights, please click here.
MethodologyMagnite engaged Harris Interactive to execute an online survey of 4,991 respondents across Latin America: Argentina, Brazil, Colombia, and Mexico. The respondents are people ages 16-74 who watch 7+ hours of TV a week with internet access in their homes. Fieldwork was completed from March 28 - April 12, 2023.
About MagniteWe’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world's leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
Media Contact:Kar Yi Limklim@magnite.com
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