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| Share Name | Share Symbol | Market | Type |
|---|---|---|---|
| Magnite Inc | NASDAQ:MGNI | NASDAQ | Common Stock |
| Price Change | % Change | Share Price | Bid Price | Offer Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
|---|---|---|---|---|---|---|---|---|---|---|
| -0.055 | -0.41% | 13.475 | 13.47 | 13.48 | 13.58 | 13.105 | 13.53 | 862,149 | 20:34:39 |
From Jul 2021 to Jul 2024
--Alphabet Inc.'s Google is one of the main contenders to partner with Netflix Inc. on advertising, Ad Age reports, citing people familiar with negotiations.
--The streaming platform could partner with more than one advertising technology company to have a more open platform. Magnite Inc. has emerged as a key potential supply-side partner, the report says, citing people familiar with Netflix's considerations.
--People familiar with Netflix's strategy say the company would be talking with the ad world as it marks its first semi-official presence at the advertising portion of the Cannes Film Festival, Ad Age reports.
--In April, Netflix said it is exploring a lower priced ad-supported version of the platform to boost its subscriber base after its first quarterly subscriber loss in more than a decade.
Full story at https://adage.com/article/special-report-cannes-lions/netflix-meets-google-cannes-discuss-its-ad-business/2420911
Write to Denny Jacob at denny.jacob@wsj.com
(END) Dow Jones Newswires
June 21, 2022 13:38 ET (17:38 GMT)
Copyright (c) 2022 Dow Jones & Company, Inc.
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