Lead Real Estate Co., Ltd Announces Plans for Construction of New “Premium Series” Hotel

Lead Real Estate Co., Ltd (Nasdaq: LRE) (“LRE” or “the Company”),

 a Japanese real estate developer of luxury residential properties including single-family homes and condominiums across Tokyo, Kanagawa prefecture and Sapporo, today announced plans to build the ENT TERRACE brand’s first “Premium Series” hotel, ENT TERRACE GINZA PREMIUM, in Tokyo, Japan.

The upcoming facility will have seven floors and six guest rooms, and accommodate from one night to long-term stays beginning in December 2024.

Located about two minutes by walk from Higashi-Ginza Station on the Toei Asakusa Line.

The current weak yen and increasing foreign interest in Japan, said LRE, are expected to continue their positive impact on the Company’s expanding long-stay business.

About Lead Real Estate Co., Ltd

Lead Real Estate Co., Ltd is a Japanese developer of luxury residential properties, including single-family homes and condominiums, across Tokyo, Kanagawa prefecture, and Sapporo. In addition, the Company operates hotels in Tokyo and leases apartment building units to individual customers in Japan and Dallas, Texas.

The Company’s mission is to serve its customers by offering stylish, safe, and luxurious living. The Company’s vision is to adopt the Kaizen (continuous improvement) approach to seek to improve its operations, and to leverage its nationally recognized, award-winning luxury homes and strong market position in the luxury residential property market in Tokyo, Kanagawa prefecture, and Sapporo to create a global transaction platform allowing access to prime Japanese condominiums as well as overseas condominiums, including in the U.S. and Hong Kong.

For more information, please visit the Company’s website at https://www.lead-real.co.jp/en/.

Forward-looking Statements

Statements in this press release about future expectations, plans and prospects, as well as any other statements regarding matters that are not historical facts, may constitute "forward-looking statements" within the meaning of The Private Securities Litigation Reform Act of 1995. The words "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "plan," "potential," "predict," "project," "should," "target," "will," "would" and similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain these identifying words. Actual results may differ materially from those indicated by such forward-looking statements as a result of various important factors, including: the uncertainties related to market conditions and other factors that may affect its future results in the Company's registration statement and in its other filings with the U.S. Securities and Exchange Commission. Any forward-looking statements contained in this press release speak only as of the date hereof, and the Company specifically disclaims any obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise. Contact Information:

For Media and Investor RelationsDaisuke Takahashi Chief Financial Officer Lead Real Estate Co., Ltd [e-mail]  [phone]

Skyline Corporate Communications Group, LLC Scott Powell, President 1177 Avenue of the America’s, 5th Floor New York, NY 10036 Office: [phone] Email: [e-mail]