The Parent Company to Report Fiscal 2008 Second Quarter Results on September 16, 2008

DENVER, Aug. 28  /PRNewswire-FirstCall/ -- The Parent Company (NASDAQ: KIDS), a leading commerce, content and new media company for growing families, will report its second quarter financial results on Tuesday, September 16, 2008, before the market opens.

Chief Executive Officer, Michael Wagner, and Chief Financial Officer, Barry Hollingsworth, will discuss the Company's earnings and operations on September 16th at 10 AM Eastern Time.

The conference call will be broadcast via live webcast and may be accessed at http://investor.theparentcompany.com/. Following the completion of the webcast, a recorded replay will be available for 30 days at the same Internet address. Listeners may also access the call by dialing 1-877-548-7903. A replay of the call is available by dialing 1-888-203-1112, password 6867384.

About The Parent Company

The Parent Company (formerly BabyUniverse, Inc.) is a leading commerce, content and new media company for growing families. The Parent Company provides comprehensive eCommerce and eContent resources to help families plan, play and grow. The company's toy business offers thousands of toys and children's products through its eToys.com web site, catalogs and strategic retail partnerships; and personalized dolls and accessories through its My Twinn.com brand. Through its baby business, the company is a leading online retailer of brand-name baby, toddler and maternity products sold through the BabyUniverse.com and DreamtimeBaby.com web sites. The company's luxury brands, PoshTots.com and PoshLiving.com, reach the country's most affluent consumers with luxury baby apparel and furnishings. With its content sites, BabyTV.com, PoshCravings.com and ePregnancy.com, The Parent Company has established a recognized platform for the delivery of content and new media resources to a national audience of expectant parents. The Parent Company is a market-leading digital content and eCommerce company focused on parents. 

DATASOURCE: The Parent Company



CONTACT:  Barry Hollingsworth of The Parent Company, [phone]



Web site:  http://investor.theparentcompany.com/ 

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