Jeffs' Brands Scales Up the Fort Brand and Establishes Dedicated Production Line in China

 Jeffs' Brands Ltd (“Jeffs’ Brands” or the “Company”) (Nasdaq: JFBR, JFBRW), a data-driven e-commerce company operating on the Amazon Marketplace, today announced it has completed the establishment of a dedicated manufacturing line for a wide range of products offered by its wholly-owned subsidiary Fort Products Ltd. (“Fort”), in China. The new dedicated production line will facilitate in meeting future demands and cost reductions.

Fort currently offers over 120 different products for pest control and related products, both for consumers, through its brand on the Amazon Marketplace and as wholesaler for organizations and institutions. The majority of its sales are from the UK market, with new markets emerging in additional territories such as France, Spain, the Netherlands.

"Since acquiring the Fort brand in March 2023, we have witnessed the growing potential of this business and pursued many opportunities to convert this potential into sales and revenues. In the past year, we have expanded into new regions, thereby broadening the reach of our brand. Additionally, we have enhanced our product range by introducing and entering into distribution agreements for new products in line with market trends and demands," states Victor Hakmon, Chief Executive Officer of Jeffs' Brands. " The combination of our core technology and our skilled marketing team is facilitating an expansion in our customer base and a boost in sales. To support this growth, a dedicated production line is instrumental in scaling up our business operations." 

About Jeffs’ Brands Ltd

Jeffs' Brands is transforming the world of e-commerce by creating and acquiring products and turning them into market leaders, tapping into vast, unrealized growth potential. Through our stellar team’s insight into the FBA Amazon business model, we’re using both human capability and advanced technology to take products to the next level. For more information on Jeffs’ Brands Ltd visit https://jeffsbrands.com.

Forward-Looking Statement Disclaimer

This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be covered by the “safe harbor” created by those sections. Forward-looking statements, which are based on certain assumptions and describe our future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “believe,” “expect,” “may,” “should,” “could,” “seek,” “intend,” “plan,” “goal,” “estimate,” “anticipate” or other comparable terms. For example, we are using forward-looking statements when discussing the emergence of new markets by Fort in additional territories.  Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they are based only on our current beliefs, expectations and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Our actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following: our ability to adapt to significant future alterations in Amazon’s policies; our ability to sell our existing products and grow our brands and product offerings, including by acquiring new brands; our ability to meet our expectations regarding the revenue growth and the demand for e-commerce; the overall global economic environment; the impact of competition and new e-commerce technologies; general market, political and economic conditions in the countries in which we operate; projected capital expenditures and liquidity; the impact of possible changes in Amazon’s policies and terms of use; and the other risks and uncertainties described in the Company’s Annual Report on Form 20-F for the year ended December 31, 2022, filed with the U.S. Securities and Exchange Commission (“SEC”), on April 10, 2023 and our other filings with the SEC. We undertake no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.

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