Jeffs’ Brands: Fort (100%) Seeks to Revolutionizes E-Commerce with AI-Based Pest Control App and Bitcoin Payment Integration

 Jeffs' Brands Ltd (“Jeffs’ Brands” or the “Company”) (Nasdaq: JFBR, JFBRW), a data-driven e-commerce company operating on the Amazon Marketplace, announces transformative initiatives by its wholly owned subsidiary, Fort Products Ltd. (“Fort”), to reshape pest control solutions and online shopping experiences, as previously announced on November 14, 2024 and November 18, 2024.

With a creative move, Fort has partnered with leading digital developers to create an AI-based mobile application, offering customers innovative pest control solutions. This platform is designed to identify pests using AI technology to deliver tailored treatment recommendations, providing seamless access to Fort’s top-tier products. The app is expected to launch in the first half of 2025, aiming to enhance Fort’s ecosystem and aiming to position it as a leader in both e-commerce and pest control innovation.

In addition, Fort is embracing the future of online payments by integrating cryptocurrency options, including Bitcoin, into its online platform. It is expected that starting in Q1 2025, customers will have the ability to pay with Bitcoin and other major cryptocurrencies to purchase Fort’s pest control solutions on its online platform, reflecting Fort’s commitment to adapting to emerging trends and meeting the preferences of tech-savvy customers globally.

AI App Features:

• AI-Powered Identification: Instantly identify pests for tailored solutions.
• Personalized Recommendations: Customized treatment options for natural, chemical, and DIY approaches.
• Cross-Platform Accessibility: Compatible with iOS and Android devices.

Bitcoin Payment Integration Highlights:

• Fort’s innovative payment gateway helps ensure secure, seamless transactions via third-party processors.
• Enhances accessibility to international markets, catering to the growing demand for decentralized payment solutions.

These developments align with Fort’s vision of blending traditional product excellence with cutting-edge technology, seeking to redefine customer engagement and expand market opportunities globally.

About Jeffs’ Brands Ltd

Jeffs' Brands aims to transform the world of e-commerce by creating and acquiring products and turning them into market leaders, tapping into vast, unrealized growth potential. Through the Company’s management team’s insight into the FBA Amazon business model, it aims to use both human capability and advanced technology to take products to the next level. For more information on Jeffs’ Brands Ltd visit https://jeffsbrands.com.

Forward-Looking Statement Disclaimer

This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be covered by the “safe harbor” created by those sections. Forward-looking statements, which are based on certain assumptions and describe our future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “believe,” “expect,” “may,” “should,” “could,” “seek,” “intend,” “plan,” “goal,” “estimate,” “anticipate” or other comparable terms. For example, we are using forward-looking statements when discussing successful development of the AI powered mobile app and cryptocurrency payment options, its availability for use by customers, its enhancement of Fort’s product ecosystem, the elevation of Fort’s presence in the pest control sector and in e-commerce, the creation of opportunities for market expansion and customer engagement and the Company’s commitment to adapting to emerging trends.  Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they are based only on our current beliefs, expectations and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Our actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following: our ability to adapt to significant future alterations in Amazon’s policies; our ability to sell our existing products and grow our brands and product offerings, including by acquiring new brands; our ability to meet our expectations regarding the revenue growth and the demand for e-commerce; the overall global economic environment; the impact of competition and new e-commerce technologies; general market, political and economic conditions in the countries in which we operate; projected capital expenditures and liquidity; the impact of possible changes in Amazon’s policies and terms of use; the impact of the conditions in Israel, including the recent attacks by Hamas, Iran, and other terrorist organizations; and the other risks and uncertainties described in the Company’s Annual Report on Form 20-F for the year ended December 31, 2023, filed with the U.S. Securities and Exchange Commission (“SEC”), on April 1, 2024 and our other filings with the SEC. We undertake no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.

Investor Relations Contact:

Michal Efraty Adi and Michal PR- IR Investor Relations, Israel [e-mail]