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Share Name | Share Symbol | Market | Type |
---|---|---|---|
IZEA Worldwide Inc | NASDAQ:IZEA | NASDAQ | Common Stock |
Price Change | % Change | Share Price | Bid Price | Offer Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
---|---|---|---|---|---|---|---|---|---|---|
0.00 | 0.00% | 2.57 | 2.45 | 2.57 | 52 | 13:23:51 |
The survey found that 62% of Canadian social media users trust a post from an influencer more than one from an A-list celebrity. Furthermore, 50% of all respondents have made purchases influenced by influencers, highlighting the significant role influencers play in consumer decision-making. Additionally, 54.4% of social media users stated that authenticity is the key factor that increases their trust in an influencer’s product recommendations.
“Our ‘Trust in Influencer Marketing’ report reveals some fascinating insights into the Canadian market,” said Ted Murphy, IZEA CEO and founder. “Among them, 48% of 18-to-29-year-olds follow more than 20 influencers, and 58% of Canadians find influencer content more compelling than scripted advertising. Additionally, as we continued our research series examining trends and differences in online shopping behaviors worldwide, we uncovered that social commerce appears to have greater acceptance in Canada than in markets such as the U.S., particularly among ages 18 to 29.”
Key Insights for Influencers and Consumers
Key Insights for Marketers
Insights for Social Media Audiences
Results from the study are based on the responses from 1,018 social media users over the age of 18 in Canada. The report is part of an ongoing series of research studies focusing on influencers’ key roles in influencing consumer behaviors and trends.
The report is available to download for free here: Trust in Influencer Marketing.
To work with IZEA as either an influencer or a marketer, visit izea.com. For news and resources, follow IZEA at x.com/izea.
About IZEA Worldwide, Inc.
IZEA Worldwide, Inc. (“IZEA”) is a marketing technology company providing software and professional services that enable brands to collaborate and transact with the full spectrum of today’s top social influencers and content creators. The company serves as a champion for the growing Creator Economy, enabling individuals to monetize their content, creativity, and influence. IZEA launched the industry’s first-ever influencer marketing platform in 2006 and has since facilitated nearly 4 million transactions between online buyers and sellers. Leading brands and agencies partner with IZEA to increase digital engagement, diversify brand voice, scale content production, and drive a measurable return on investment.
Attachment
Nicole O’Hara IZEA Worldwide, Inc. Phone: 407-674-6911 Email: pr@izea.com
1 Year IZEA Worldwide Chart |
1 Month IZEA Worldwide Chart |
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