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Share Name | Share Symbol | Market | Type |
---|---|---|---|
IZEA Worldwide Inc | NASDAQ:IZEA | NASDAQ | Common Stock |
Price Change | % Change | Share Price | Bid Price | Offer Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
---|---|---|---|---|---|---|---|---|---|---|
0.06 | 2.56% | 2.40 | 2.22 | 2.55 | 2.48 | 2.35 | 2.35 | 41,460 | 22:16:11 |
The survey found that 59% of social media users surveyed have purchased a product after seeing it used by an influencer, and 94% of those consumers have made influencer-inspired purchases on Amazon. Additionally, consumers who make purchases based on influencer recommendations are 2.4 times more likely to purchase on Amazon than any other website.
"Our research underscores the substantial impact influencers have on Amazon shopping experiences. With 92% of influencers recommending Amazon products to others and 91% making purchases based on fellow influencer recommendations, influencers significantly sway consumer behavior on Amazon,” said Ted Murphy, IZEA’s CEO and founder. “Influencers frequently shop on Amazon themselves and play a pivotal role in influencing broader shopping patterns through their reviews and recommendations. They guide their followers' decisions, with 94% of those surveyed making influencer-inspired purchases on Amazon. This impact demonstrates the critical role influencers play in amplifying consumer trust and decision-making on the platform."
Insights on Amazon Consumer Behavior
Insights on How Influencers Drive Amazon Sales
Insights on Influencers as Consumers
Insights on How Influencers Impact Other Influencers
Results from the study are based on the responses from 1,280 U.S. social media users over the age of 18. The survey was conducted in March 2024.
Download the report for free here: Influencers & Amazon 2024.
To find out how IZEA's Creator Economy tools can help your brand increase your sales on Amazon, visit izea.com.
About IZEA Worldwide, Inc.
IZEA Worldwide, Inc. (“IZEA”) is a marketing technology company providing software and professional services that enable brands to collaborate and transact with the full spectrum of today’s top social influencers and content creators. The company serves as a champion for the growing Creator Economy, enabling individuals to monetize their content, creativity, and influence. IZEA launched the industry’s first-ever influencer marketing platform in 2006 and has since facilitated nearly 4 million transactions between online buyers and sellers. Leading brands and agencies partner with IZEA to increase digital engagement, diversify brand voice, scale content production, and drive a measurable return on investment.
Attachment
Nicole O’Hara IZEA Worldwide, Inc. Phone: 407-674-6911 Email: pr@izea.com
1 Year IZEA Worldwide Chart |
1 Month IZEA Worldwide Chart |
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