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Share Name | Share Symbol | Market | Type |
---|---|---|---|
IZEA Worldwide Inc | NASDAQ:IZEA | NASDAQ | Common Stock |
Price Change | % Change | Share Price | Bid Price | Offer Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
---|---|---|---|---|---|---|---|---|---|---|
0.06 | 2.68% | 2.30 | 2.30 | 2.84 | 2.3559 | 2.21 | 2.24 | 39,240 | 23:55:40 |
The survey found that 70% of 18-to-29-year-olds have purchased a product after seeing it being used by an influencer.
“In influencer marketing, trust is paramount. Our Trust in Influencer Marketing report for Australia reveals that 59% of respondents place more trust in sponsored posts by influencers than those by A-list celebrities. This trust is translating directly into consumer action, with over half of all respondents having purchased a product promoted by an influencer,” said Ted Murphy, IZEA CEO and founder. “Particularly among younger demographics, influencers are shaping purchasing behaviors and decisions. It’s a clear indication that the future of marketing lies not in traditional approaches but in harnessing the power of influencer-led content.”
“The Trust in Influencer Marketing report highlights the power and influence of social media influencers, with 59% of Australian consumers more likely to trust influencers over celebrities,” said Natalie Giddings, Hoozu CEO. “This trust, along with the preference for influencer-created content over traditional marketing, underscores the role influencers play in shaping consumer behavior in Australia. For marketers, this shows the importance of leveraging influencer authenticity and trust to drive meaningful engagement, strengthen brand loyalty and achieve impactful results.”
Key Insights for Influencers and Consumers
Key Insights for Marketers
Insights for Social Media Audiences
Results from the study are based on the responses from 1,006 social media users in Australia over the age of 18. The report is part of an ongoing series of research studies focusing on influencers’ key roles in influencing consumer behaviors and trends.
The report is available to download for free here: Trust in Influencer Marketing.
To work with IZEA, visit izea.com. To work with Hoozu, visit hoozu.com. For news and resources, follow IZEA at x.com/izea.
About IZEA Worldwide, Inc.
IZEA Worldwide, Inc. (“IZEA”) is a marketing technology company providing software and professional services that enable brands to collaborate and transact with the full spectrum of today’s top social influencers and content creators. The company serves as a champion for the growing Creator Economy, enabling individuals to monetize their content, creativity, and influence. IZEA launched the industry’s first-ever influencer marketing platform in 2006 and has since facilitated nearly 4 million transactions between online buyers and sellers. Leading brands and agencies partner with IZEA to increase digital engagement, diversify brand voice, scale content production, and drive a measurable return on investment.
About Hoozu
Hoozu, a subsidiary of IZEA Worldwide, Inc., is a premier influencer marketing agency in the Asia-Pacific region. Hoozu specializes in creating and executing impactful influencer campaigns, leveraging IZEA’s global reach, technology and resources to deliver exceptional results for brands and creators alike.
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Nicole O’Hara IZEA Worldwide, Inc. Phone: 407-674-6911 Email: pr@izea.com
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