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Share Name | Share Symbol | Market | Type |
---|---|---|---|
GDEV Omc | NASDAQ:GDEV | NASDAQ | Common Stock |
Price Change | % Change | Share Price | Bid Price | Offer Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
---|---|---|---|---|---|---|---|---|---|---|
-0.002 | -0.08% | 2.50 | 2.45 | 3.02 | 2.52 | 2.50 | 2.50 | 1,404 | 18:02:00 |
To conduct the research, Nexters asked its audience to fill in the survey form distributed right in the games — 5212 respondents across the USA, Europe, Japan, and Brazil participated in the research.
The key findings are presented below:
The research also presents up-to-date insights into gamers in 2023:
“Non-Core GamePlay advertising is an evolving term — it previously meant advertising that created false expectations, as there was no such experience in the product. With companies adding mini-games with the mechanics from the ads, such advertising is no longer misleading: users can now find this experience in the product; it's just not the core one,” Anton Yakovlev, Chief Marketing Officer at Nexters, says. “As the line continues to blur, we conducted this survey to discover gamers' thoughts and attitudes towards these ads.”
Nexters operates Hero Wars, Island Questaway, Throne Rush, and other titles, reaching over 300 million installs worldwide, and is one of the top three independent mobile game companies in Europe.
The full report is available here.
About Nexters
Nexters is an international game development company that strives to introduce the joy of core gaming experiences to casual players. Thanks to such hit games like Hero Wars, Island Questaway, Pixel Gun, Throne Rush, and others the company reached over 300 million installs worldwide and became one of the top three independent mobile game companies in Europe. Headquartered in Cyprus, Nexters is built upon a team of inspired gaming professionals. Please find more information about Nexters at https://nexters.com and follow Nexters on LinkedIn and Twitter.
Anton Ladovir Brand & PR Nexters a.ladovir(at)nexters.com
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