Paula Deen Shares Her “Secret Recipe for Style” with Exclusive Clothing Collection at EVINE Live

EVINE Live (NASDAQ:EVLV), a digital commerce company that invites consumers to shop, share and smile (evine.com), today announced that it will premiere “Paula Deen’s Closet” on April 11 and 12. Paula Deen, a culinary icon, author of 14 cookbooks and restauranteur, is bringing her Southern charm and savory personality to EVINE Live with an exclusive clothing collection inspired by her personal wardrobe.

Paula Deen to launch exclusive apparel collection on EVINE Live April 11 & 12.

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/17621ef0-0d16-4f39-a14a-ce66c1296f76

“Since joining EVINE Live last year, Paula Deen has become a regular face on our network and a beloved member of our family. We’re thrilled to continue expanding Paula’s brand and sharing her sophisticated style with viewers,” said Penny Burnett, Chief Merchandising Officer of EVINE Live. “While not widely known, Paula is actually quite the fashionista. In fact, her personal wardrobe is so large that she had to install a moving dry cleaning rack inside her closet. With the debut of this new collection, fans will have the opportunity to step inside Paula’s closet and experience her savory sense of style for themselves.”

“If there’s one thing I love more than cooking, it’s clothing,” said Paula Deen. “Whether I’m at EVINE Live, on the set of my cooking shows or just stopping by one of my restaurants for an order of Savannah crab cakes, people always seem to be asking, ‘Paula, where did you get that outfit?’ I can’t wait to start telling them, ‘at EVINE Live, ya’ll!’” 

“Paula Deen’s Closet,” which will launch on April 11 and 12, builds on the success of her exclusive home, kitchen and pantry collections. Debuting on the heels of “Paula Deen’s Home” this past weekend, “Paula Deen’s Closet” will premiere with a broad assortment of exclusive styles. The clothing line will feature a number of sophisticated and colorful pieces, including jackets, bottoms, dresses and more. Reflective of Paula’s personal style, the soft, flowy and comfortable designs showcase bright prints, lace details and more.

Viewers are invited to tune in to EVINE Live via cable and satellite, mobile apps and live streaming online at www.evine.com. EVINE Live airs on DIRECTV Channels 73 and 316, DISH Network channels 134 and 228 and the nation's top cable providers. Find EVINE Live in your area: bit.ly/1CNa450.

For more information on Paula Deen’s EVINE Live collections, visit www.evine.com/PaulaDeen. For more information on EVINE Live, visit www.evine.com.

About EVINE Live Inc. EVINE Live Inc. (NASDAQ:EVLV) is a digital commerce company that offers a compelling mix of proprietary and name brands directly to consumers in an engaging and informative shopping experience via television, online and on mobile. EVINE Live reaches approximately 88 million cable and satellite television homes 24 hours a day with entertaining content that invites its community of customers to shop, share and smile in a comprehensive digital shopping experience.

About Paula Deen Paula Deen has sold over 11 million copies of her 14 cookbooks. Deen’s first live tour, “Paula Deen Live!” commenced in June 2014, and featured cooking demonstrations, games, and stories with Paula and her fans. In September 2014, Paula Deen Ventures launched the “Paula Deen Network," a subscriber-based interactive digital experience that broadcasts a variety of exclusive content featuring Paula anytime, anywhere. She showcases her signature Southern dishes and simple, healthy meals in a fun, unscripted format on a daily basis with all-new recipes, episodes and cooking tools. The Lady & Sons, the Savannah, Georgia restaurant Paula founded with her sons, Jamie and Bobby Deen, remains one of the country’s most popular regional restaurants. On March 11, 2015, Paula launched her first free mobile game, Paula Deen’s Recipe Quest. In April 2015, she opened her new restaurant, Paula Deen’s Family Kitchen, in Pigeon Forge, TN. In May 2015, Paula Deen Ventures launched Paula’s podcast, Get Cooking with Paula Deen, and radio show, What’s Cooking with Paula Deen. On September 8, 2015, Paula released her new cookbook, Paula Deen Cuts The Fat: 250 Favorite Recipes All Lightened Up. Also in the fall of 2015, Paula competed in the twenty-first season of ABC’s hit show “Dancing with the Stars,” and successfully made it halfway through the competition. Deen’s robust social media following includes Facebook (4.5 million likes), Twitter (1.43 million followers) and Pinterest (273,300 followers). Paula Deen Ventures is headquartered in Savannah, Georgia, with offices in New York.

The photo is also available at Newscom, www.newscom.com, and via AP PhotoExpress.

Contacts

Media:
Dawn Zaremba
EVINE Live Inc.
[e-mail]
[phone]

For Paula Deen:
Jaret Keller
Key Group Worldwide
[e-mail]
[phone]

Investors:
Jason Iannazzo
EVINE Live Inc.
[e-mail]
[phone]